With all of the focus on digital marketing these days, companies might fail to use or optimize their print advertising. As a result, they will potentially miss out on the 35% of consumers who discover a local business from just spotting its signage while passing by.
As you can see, it’s definitely still worth giving some consideration to the physical side of advertising. Without an eye-catching business sign, banner, or physical advertisement promoting your business, you could be missing out on a massive customer base.
But what is the best type of business banner that can help your business make a statement? Well, for most companies, it’s vinyl banners. Plenty of companies regard vinyl printing as the best option all-round.
Printed vinyl banners can fit into almost any entryway, storefront, or anywhere in your business without looking clunky or out of place. Rather, they are nice on the eyes, emanate a professional vibe, and are extremely versatile. Therefore, we wanted to give you a look at the different ways that a printed banner can help your business make a stronger statement.
Enhances Your Credibility and Visibility
One of the simplest ways to spread the word about your business is with a banner. With a banner, potential customers can very easily read your business name, logo, message, and graphics. Banners are especially useful for events like conventions or trade shows.
Another reason to develop a banner with a midwest sign company in Kansas City is to help attract out-of-town residents by establishing more credibility towards your business.
Be Ready For Any Event
Banners were great tools for marketing prior to digital printing. Now with digital printing and banner advertising, they are better than ever before. In fact, banners are one of the best ways to advertise any kind of event.
Consider the huge billboards you see when driving, the bus stop signs as well as signs on benches. People are used to seeing these all over the place. Without a sign or banner, your business will ironically stick out more – and not in a good way. A business without signage can be considered dodgy and a place to avoid.
While you might not be able to fit an expensive billboard into your budget, that’s ok. Custom vinyl banners are adequate for most small businesses.
Show That You’re Going Green With Vinyl
With a vinyl business banner, you show that your business is eco-friendly and thus ahead of the curve. But you’ll also reap the many other benefits of going green:
You can reuse vinyl banners
You can use them a lot
The banner can go almost anywhere, including in/out of your store, on your storefront window, the door, etc.
It’s easily portable, foldable, lightweight, and resistant to wear and tear from traveling. Bring it with you to events, conventions, or trade shows.
Your banner will last from event to event; no need to reprint a banner for every event, saving you money.
Create Something Amazing At Short Notice
Need something to impress a new crowd of people quickly? There’s no better way to make a statement of success than to let your amazing banner speak for you. Our midwest sign company in Kansas City can produce a new banner for you quickly whenever the need arises. That means you’ll be able to begin promoting your event or business much faster as well.
And as we all know, in the business world, “time is money.”
Of course, when you invest in business signage, you need to be sure that it will pay off.
We’ve talked a lot about the effectiveness of different kinds of signs on our website. For example, vinyl banners are preferred by many of our customers because they are less costly than other signage options. Also, if you order this type of signage in bulk, you can get an even better bang for your buck.
Customize It Just Right for You
Only you know the best way to make a statement with your business. And with the help of a midwest sign company in Kansas City like Midtown Signs, you can make that perfect vision a reality.
There are no compromises with our vinyl banners. Whatever size, colors, or design that you want – we can do. You’ll have the ultimate freedom to choose the way you advertise your business. Thus, you won’t feel like you’re making any sacrifices with this method of advertising.
Go Digital
You might be surprised to hear those words in a post about banner advertising. However, digital trends have also benefited vinyl banners…
In the early days of banner making, heat pressing or sewing vinyl/cloth pieces together was necessary to create a banner. Unfortunately, creating banners this way took a lot of time, energy and was more costly. And the results were hard to justify; blocky words and simple graphics left a lot to be desired for advertising. They also wore out quickly.
Thankfully, these days, digital printing is the standard for creating professional, high-quality banners for a fraction of the traditional cost.
Why is digital advertising better? Simply put, it doesn’t skimp out on quality. Color representation is accurate and can be reproduced in thousands of different ways. Basically, the images are as good as professional photographs.
So, don’t think of a banner as a simple piece of material with some words on it. Instead, think of it as a long-lasting, large-sized professional photograph that can handle nearly any conditions and not wear out. In terms of value for money, you can’t get much better than that from advertising. It’s an excellent way to cheaply and passively grab the attention of public crowds, both big and small.
Conclusion
When you want your business to make an impactful statement, a vinyl business banner can be the perfect solution. So if you’re looking for the best midwest sign company in Kansas City, contact Midtown Signs today!