Technology has transformed brick and mortar stores all across the globe. Every business, big or small, now clings to digital marketing and SEO techniques to increase its sales.
However, there is still one kind of physical advertisement that is still relevant amid the technological shift – good signage.
Wherever you are—on busy roads or freeways—once you see that iconic fast food sign, you just know that there’s a restaurant up ahead, right?
That’s the power of great business signs. If used right, they can broaden your presence, communicate with your audience, and advertise your brand all year round, cost-free.
In fact, a survey showed that 76% of customers enter a store solely because of its signage.
Here are smart reasons why you should consider investing in promising business signs.
1. Communicate Better with Your Target Audience
Aside from your online advertisements and print media, the visual signages of your business serve as the first point of communication with your consumers.
It is the first thing that customers see before they enter your shop. One look at it and customers can already see whether or not your store is worth their time. They can immediately form assumptions on the kind of things you offer based on your signage.
A quality and eye-catching sign can benefit your business in several ways, such as:
Increases brand exposure
Improves brand awareness
Repeat customers
Gain loyal followers
Enhance store quality perception
Your sign entices your target audience, letting them know that they are in the right place. Remember, first impressions last.
So, if you want to boost your local business, then you better think of outstanding signage that is as good as the product you are offering.
2. Differentiate Your Business
With so many competitions in the market, you have probably racked your mind with ways on how to make your start-up company stand out.
There are several practices you can adopt, but one sure technique to create recognition is to design an equally recognizable and impressive sign.
It will help you stick out from millions of other competitors in your industry. Plus, it is also an excellent way for consumers to recognize and differentiate you from other shops.
Many types of signage can help you build recognition and brand presence. This includes:
Wall signage
Outdoor and indoor signs
Vehicle, window, and floor graphics
Sidewalk signs
Information signage
Roll-up banners
Hoarding signs
Post and railing mounted signage
3. Lower Advertising Costs
Clearly, you will pay the independent contractors, like a midwest sign company in Kansas City Midtown Signs, that will design and build your business signs. But after that initial payment, you will be entitled to a year-round, cost-free advertisement for your business!
Their 24/7 visibility to the public offers you the most cost-efficient way to market your products or services.
It does not require any amount of effort—you can focus on bettering your products and let your signs do the talking for you.
Moreover, it can become a simplified way of telling customers about your advocacy or company narrative. One look and they can already experience your brand even before entering your local shop.
How to Invest in Signage for Your Small Business
When you’re ready to invest in signage, a midwest sign company in Kansas City can help. It all starts with creating custom branding for your new signage.
With the evolution of digital marketing, branding is a crucial element to elevate your business. It challenges you to differentiate your business for the sake of patronage, client retention, and customer acquisition. Your brand identity helps your target consumers communicate with you.
Bearing that in mind, here's how you can attract clients through new signage with custom branding. But first, let's dig into what custom branding is.
Custom Branding
Custom branding is creating a custom company logo and color scheme in various digital and physical platforms. This marketing technique enhances your identity with clients by adding personalization to your email campaigns, user interface, websites, and physical shop. It also includes creating a relationship with clients by cultivating brand loyalty and boosting emotional connections.
Attract Clients Through Custom Branding
Every business has its own brand identity. This strategy helps your clients remember who you are and what you sell. More than that, they can easily recall whose company offers reliable products and services. But how?
1. Choose a Color Scheme to Create the Sign’s Background and Logo
Your brand should extend the business’s voice and culture. Whether you are in the food, retail, or clothing business, you need to establish your identity. Set up your brand by deciding what theme, background, color, image, and font to use.
Make sure not to forget your target market's demographics. Do the logo and theme suit your market's preference? Is it relatable and relevant?
2. Sign Placement
What's the use of good signage if it is not visible to your potential clients? Make sure that you are noticeable and easy to remember. Think of a place where your commercial signs and graphics are more transparent and evident. Let your brand shine against the tight competition.
3. Make the Customer’s Experience and Satisfaction the #1 Priority
Ensure that you give your target audience a motive to come in, stay, and buy your offer.
As you see, we have transitioned into the digital space. So apart from creating visual graphic designs in physical areas, you should also position your business on online platforms.
As a part of improving customer experience, ensure that your website is mobile-friendly and easy to navigate. The web page theme and design must be cohesive with your brand identity. Also, the logo and business name should be placed where it is easy to remember.
Also, consider the customer’s experience when unboxing your products. Nowadays, people enjoy unboxing every package they receive. Custom branding includes commercial signs and graphics through packaging. Upon receiving and delivering their orders, it would be helpful if the packaging itself was also personalized. Every bit helps for customer retention and customer satisfaction.
4. Increase Brand Visibility
By incorporating the right signage into your business, more potential clients will notice your brand. Apart from that, you will retain your loyal customers.
Through custom branding that suits your target audience, you can create a satisfying sensory and visual experience. This way, your brand can impact how people engage with your business. Take note that authentic and transparent marketing can elevate your brand to the next level.
When you are ready to invest, contact our team at Midtown Signs, a midwest sign company in Kansas City to help you elevate your business to the next level.