Effective signage and graphics can impact branding. Wherever your office is located, signages tell the story of the business. It can also boost the performance of employees through these motivating stories of the company. You can welcome your employees, clients, and guests into the office through wall graphics and impressive display.
Signages can also remind everyone about the purpose, vision, and mission of the company. They are not only visually appealing, but they can also create an inspiring atmosphere. Moreover, it can grab the customer's attention.
Whether it is a law firm or financial services office, you surely need good signage and graphics to encourage more clients. Here are some tips and tricks to enhance your office with signage and graphics to help you with that.
Create Contrast
The goal of signage is to grab the attention of a person at a glance. Through this graphic design, you can drive more potential customers. Moreover, it should be easy to read and understand. To do that, you need to create contrast by using the opposite text color and background.
For example, you can easily read the message when the text color is black, and the background is white or yellow. Even when the client or employee is far away, they can quickly know what the text says. When the text and background have the same color, the signage will not stand out. What you can do is select a light and dark color for the background text.
Another thing, you can also develop contrast through shapes. To visualize, imagine a star inside a circle. Since a star is more complex than a circle, it stands out. There are more different ways to build contrast and make your signage readable.
Use Appropriate Font
With all the thousands of different fonts available, it can be challenging to select which from them is more appropriate to your office signage. Each font style has its own distinct character to fit your business. Plus, the font gives the client the first impression of the company.
In selecting a font, make sure to know who is your target reader. Is it for kids, adults, or teens? Should it look kid-friendly or professional? Ensure creativity and readability when you are choosing a font. After that, consider the font sizes to guarantee that the text is legible.
Here are the two things you should remember in choosing a font for office signage:
Size of actual signage
Distance from the reader
Learn Psychology of Color
Besides creating contrast through colors and shapes, communicate with people by knowing the meaning of a color. Every color has a role in a business. For example, Facebook and Twitter used blue for their icon or red for Coca-cola. It reflects the brand identity.
Think long-term in choosing a color for office signage and graphics because trends can change quickly. What's modern today can be outdated tomorrow. Make sure to create a reliable and trustworthy brand.
As much as possible, you want your signages to be readable and easy to understand. Moreover, you want to stand out. Take note that a poor selection of colors can hurt your brand identity.
Opt for a Clutter-Free Sign
Effective signage and graphics require you to use a few words to convey your message. Be concise and clear in creating content since a person has a short timespan to read the signage.
Most of the time, signage with a lot of text can confuse the readers. What you can do is keep the signage simple yet make it visually appealing. Additionally, too much design can add clutter and decrease the content's readability.
Another tip you can follow in designing signage and graphics is to give them enough white space. White space refers to the space left after inputting the text and image. It helps the audience to read the message. Our midwest sign company in Kansas City can assist you in creating clutter-free signage and graphics.
Signage Material
If you have a design for your signage and graphics, it would also help if the materials suit where you want to put them. More than that, you need to ensure that the base is made from durable and high-quality materials. Why? Because it also represents the business brand. Also, uneven surfaces can be challenging to paint or print on.
Here are some of the materials used for signages and graphics:
● Wood
● Acrylic
● Aluminum
● Plastic
● PVC
● Vinyl
● Magnet
The materials you will use also depend on whether it is for indoor or outdoor usage. A signage company can help you select the best materials for your office sign.
Image Quality and Angle Precision
To be remembered easily, you need to use high-quality images and graphics. Moreover, it can catch the attention of the audience when the signage is aesthetically pleasing. After you decide on the signage layout, make sure that you print the graphics in high resolution. This way, the picture will not look pixelated.
Know exactly where you should place the signage. Positioning it at a right angle makes it more noticeable. You need to ensure that they view your business brand in a matter of seconds.
Final Thoughts
Enhancing your office with signages and graphics can influence how people view the business. It can be motivating to employees and attractive to a client. It is a strategic move to scale the company visually. As you see, signages and graphics can improve branding. By following some of the ways to elevate your office with signages and graphics mentioned above, hopefully, you can integrate it to increase visibility for your business.
Signages are more than words. They contain the message you want to convey through a combination of shapes, color, and font. Besides, it takes strategic planning to create effective signage and graphics for your office. If not taken seriously, it can harm your business identity. If you do not have experience creating these materials, you can outsource to a midwest sign company in Kansas City like Midtown Signs to assist you.