Do you find it challenging to acquire new clients? Amongst competitors, you need to know how to stand out and choose signage to represent your brand identity. One of the branding and marketing techniques you can do is to create a channel letter. Read on to know more about channel letters and how they can help your business stand out.
Channel Letters
If you want custom outdoor business signs, channel letters are perfect for your business. These are three-dimensional graphic elements where you can combine letters, numbers, and characters to display your business. The materials used for channel letters are aluminum sheeting, polycarbonate, and acrylic.
Its primary parts are composed of:
● Lighting elements
● Face
● Return
● Back
● Trim cap
Design Options
More than that, channel letters are flexible because you can utilize different sizes, fonts, colors, and designs. Here some of the design options you can select from:
● Face-Illuminated: It is the most common design with colored or clear acrylic front facet while the sides are aluminum.
● Halo Lit: This design creates a glow around the channel letters because the front is made from aluminum while the returns are clear.
● Front and Back Lit: A combination of halo and face-illuminated design wherein the back is clear. This way, the light will reflect through the wall.
● Open Face Lit: Its back and sides are made of aluminum. It is also commonly illuminated with neon lights.
Benefits of Channel Letters
After knowing what channel letters are, have you thought about how they can help boost your marketing and visibility? If you are considering channel letter designing and installing, we got you covered. Here are the top benefits of why you should utilize a channel letter for your business.
Cost-efficient Advertisement
Channel letters can attract clients to visit your store. As you see, most shopping malls and big brands utilize bold exterior signage. Although it can have a high upfront cost, channel letters are durable and energy-efficient.
Plus, these signs do not require frequent replacement because of highly reliable materials. LED bulbs used in channel letters are also energy-efficient and eco-friendly.
Exhibit Your Brand Identity
Whether you operate a restaurant, service, or retailing company, channel letters can help in increasing visibility. Signages can send messages to your clients about your brand. It can help in targeting the right clients. Through creative channel letters that display a pop of color, people will remember your business.
Long-Lasting Marketing
The materials used in channel letters can ensure that they will last for a long time. The aluminum and acrylic are rust-proof, withstanding extreme weather conditions. This way, you don't need to replace the channel letters constantly. Compared to a neon sign, channel letters are easier to repair.
Customizability
You can request a signage company, like Midtown Signs, to work on your channel letters according to your preferred design. Because of its highly flexible process, they can design it in any style, shape, form, and color. No matter how complex or extensive your signage is, they can customize it. However, the price varies per design request.
Wide Selection of Lighting and Mounting Options
There are many options you can choose for your channel letters. But if your business is open 24/7, you can opt for channel letters that will light up during the night. Through this, you can still increase visibility. Choose a channel lighting and mounting type that suits your brand and boosts customer awareness.
Environmental Friendly
Compared to other signages, channel letters do not need frequent replacement. It promotes sustainability through its durable materials. Moreover, it usually uses LED lighting because neon and fluorescent light consume more power. LED lighting is more energy-efficient, consuming a lower voltage of power. This is the reason why it is more eco-friendly.
Tips on Selecting Channel Letters
Upon learning the types of channel letters and their importance, we will give a few tips to ensure the best results. Moreover, we would like to help you achieve long-term marketing success.
Seek Advice from a Professional Channel Letter Designer and Installer
Before deciding to install a channel letter, get advice from experts. Working with professionals ensures good design, materials, and installation. Moreover, they can create an idea from scratch depending on your goals and concept.
Professionals can also help you save time in creating design ideas. Moreover, they can assist you with boosting the brand.
Consult the Leasing Company
Besides consulting signage experts, ask the lessor about the criteria and limitations of installing exterior signages. This way, you can avoid wasting your money. Ensure that it will be safe to put the channel letters and follow zoning ordinances.
Discuss this with your property manager to know if it abides by municipal requirements. Usually, if your business location is within a historic district, there might be some limitations in design and size.
Think About Readability and Placement
Your top priority in building signage is to convey a message. Know which colors and fonts match together. Since channel letters need to be visible from afar, you can choose signage with illumination. It should also be placed in a good spot where potential clients can view them easily.
Think About Long-Term Marketing
Good signage can have a high upfront cost. But if you think carefully, buying cheap channel letters may need frequent repair and replacement, which is more costly. As much as possible, don't install low-quality lighting because it can produce a shabby effect.
Ensuring that your channel letters are made from durable and reliable materials can positively affect your brand. If you choose cheap trim caps or substandard acrylic front surfaces, this will easily corrode.
Expand Your Reach Through Channel Letters
Stand out from the competition by using a unique channel letter. Hire experts to ensure custom outdoor business signs, brand visibility, customer awareness, and visual impressions. Fortunately, we can design, create, and install channel letters for your growing business. This way, you can make sure that your company's exterior signage will stick out amongst other brands.