Do you own a business in a tight and competitive local market? If you do, we curate an age-old but effective marketing technique for increasing brand visibility. It's none other than outdoor business signs; these can grab your target audience's attention and lead potential customers to your shop.
You might be asking why these signs are essential as a marketing tool and how they can boost your business. Exterior signages can create a unique brand image and entice customers by displaying your authentic business value.
Make your business stand out through signage. Here are the top eight outdoor signages that can elevate your brand.
1. Pylon Signs
Are you looking for outdoor signage that attracts clients even from afar? Or advertisement business signs that can be both a promotional tool and a landmark? Pylon Signs are exterior business signs which are made to be highly visible to potential clients. Catch the attention of your target market through this marketing promotion.
These signages are usually placed on highways or at the entrance of a business establishment. Drivers, as well as passengers, are receiving your ad without getting out of their vehicle. These signs are normally made of tall poles with its sign above in vibrant or solid colors visible even at night.
Advantages of using Pylon Signs
● Excellent visibility
● Customizable
● Cost-efficient
Apart from offering brand visibility, most businesses invest in pylon signs because of their price. Also, this type of signage is durable and reliable.
2. Directional Signage or Wayfinding
In some places, you would notice where directional signage states how far a business, restaurant, or landmark is. Directional signs provide information as a guide for travelers, pedestrians, or even vehicles.
A wayfinding sign should be as simple as possible to be easily understood. It could be a sign to the nearest restroom, the nearest parking lot, the nearest landmark, or a nearby establishment. Directional signs help people navigate public spaces. If you place it in a proper place, visible to your target audience, you can revamp your branding that way.
There are plenty of businesses that use directional signs as a promotional medium. Yet, a company should not overdo it as people looking at the sign may see it as only marketing and not for help and guidance.
3. Pole Signages
Compared to the pylon signs, pole signs are much more straightforward. This signage can accommodate more than one advertisement. Pole Signs come with a pole and a lighted cabinet above for a changeable copy of promotional messages.
These signs are created to draw attention from people walking by or driving around the area. Stand out amongst other businesses by integrating pole signs in your marketing. Through this, you can promote your business and raise brand awareness.
Some states offer pole signs for rent. Businesses rent a pole sign space for an advertisement for a specific period.
4. Monument Signs
This type of outdoor business sign typically measures at least five feet tall, just enough for a direct line of sight for passersby. Monument signs are permanent signs, wherein they can be used by people as a landmark. They are made of solid materials such as stone, bricks, or tile, making them weather resistant. Monument signs would be a one-time promotional expense unless you decide to make customization and improvements in the future.
Here are some of the benefits of using monument signs in reinforcing brand visibility.
● Weather-resistant
● Customizable Designs
● Widely accepted in different places, even in communities with height restrictions
5. Wall Signs and Graphics
By its name, you would know that wall signs are the types of signages you see as you walk inside an office, market, or establishment. A wall sign can come in different shapes, sizes, and forms.
Some businesses use their own logo and business name to increase their visibility. However, they should complement the exterior design of the business establishment for it to be more noticeable and eye-catching.
Here's why you should incorporate wall signs and graphics into your business:
● Helps in creating a desirable environment for clients
● Great for conveying a brand message
● Reinforce your brand visibility
Take note that you need to decide where in that wall space you will place the wall signs.
6. Blade Signs
Blades signs are typically mounted to the walls, columns, or poles. Blade signages are perpendicular to the walkways. They usually contain three things: the business name, the logo, the slogan, or all three. These signs are double-sided and attached on a high level, suitable for retailers located in a congested area or central shopping districts.
There are various blade signs you should check, including:
● Sandblasted Panel
● Aluminum Blade Signs
● Illuminated
● Hand-painted
7. Window Graphics
Can you still remember the last time you went to a retail mall? Have you ever noticed the promotional graphics attached to the full glass windows? Those are called window graphics. Window graphics are like advertisement posters; they are placed on high windows without damaging the window itself. They are usually customizable depending on what type of message the business wants to convey or the business's needs.
8. Sidewalk Signages
These outdoor business signs are usually placed on the front door, the sidewalk, or nearby foot traffic. They typically come with a chalkboard presenting today's specialty and menu for restaurants. Some businesses also use this to communicate with prospects. They tend to put quotes, a mind game, a saying, or a humorous message. Not only does it attract customers, but it also looks like a business ornament and adds to brand personality!
Raise Brand Awareness and Visibility
With all the different exterior signages you can incorporate into your physical store, keep in mind that whatever you choose should align with your brand. Know whether your preferred type of outdoor business sign suits your image.
But regardless, signages and graphics can raise awareness. Although some can be expensive, it is a one-time expense that can promote your brand.
If you don't have a designer on your team, make sure to find a designer that can work on and improve your exterior signages, like the team here at Midtown Signs. Aside from boosting your visibility, it can significantly increase your sales and customer acquisition.