When you are first starting a company, what are some of the first things you think about needing for your business? An office or storefront, a logo, branding, and custom signage.
These days, however, signage seems to dip lower and lower on the scale. Now everyone is thinking about digital marketing and digital signage. While these are still very much important, so is your physical company signage.
A sign can do many things for your business, as we will discuss in more detail in this post. So why exactly does your company need custom signage? And how would you even get started with creating this signage? Who do you turn to?
Here are three reasons why you need to get a custom company sign designed for your business.
1. Establishes Communication
A business's company signage represents a brand's most visible form of communication. It tells people who you are and what you do. Not only that, but a good sign will also grab a person's attention and draw them into your business.
When you pair a great sign with great wayfinding, you have a match made in heaven. This greatly increases brand exposure bringing in even more opportunities for new customers and repeat business. If you have a poorly designed sign and/or wayfinding signage, you could be turning business away, and no one wants that.
Here are some ways to make your sign stand out.
Lighting or 3D Lettering - You don’t have to be over the top to really grab someone's attention with your sign. Simply adding lighting or creating a neon sign for your business will greatly increase your visibility. 3D lettering can also help your signage to stand out from the others. It adds a bit of dimension and creativity that other signs around it might not have.
Know Your Environment - Knowing the environment around your business can help you as well. If you are in a shopping center with a lot of other similar businesses, think about how you can stand out from the crowd. How can you make your signage different from the rest?
Keep it Simple - When it comes to the text on your sign, keep it short and sweet. You don’t want to overload it with a lot of text and information that a person driving by wouldn’t be able to read quickly. Keep it brief and to the point.
2. Stand Out From Your Competitors
All businesses have competitors, and we all want to do better than those competitors. One way to do this and to grab potential customers’ attention is to have great signage. A creative sign in the right location can turn heads and bring business to you. It can also be the deciding factor between you and your competition.
What are some ideas for creative signs you could invest in to stand out from your competition?
Neon Signs - Neon signs might be one of the most creative ways to advertise your business. The technique dates back to 1910 but has changed and adapted to new techniques and can make your business stand out.
Wall Murals - Wall murals are large and in charge and can really grab the attention of passers-by.
Window Graphics - Window graphics are a fun and different way to promote your business. They can be really unique and all their own to draw people into your business.
Monument Signs - While monument signs may not seem like a radical idea, they are still a great sign type for any business, especially those that are more professional and business-oriented like a law firm or corporate business.
Illuminated Sign Cabinets - You might think an illuminated sign cabinet is not much, but just think. If you had a simple sign, would people be able to see it at night? You may not be by a street light or have lights near your entrance. An illuminated sign cabinet is a sign lit from behind and will always be seen day or night.
Wayfinding signage can also help with this. A well-placed sign in a high traffic area will bring in more business. That means fewer customers going to your competition.
3. Worth the Investment
When deciding if investing money into company signage is the right choice, know that you are making the right decision. Having a company sign is one of the best marketing tools a company can have.
First off, while they can be a big investment for your business, they are also long-lasting. Not to mention they offer exterior marketing for your company and work around the clock, 24/7, 365. That’s one marketing campaign you can’t refuse. And when you have a dedicated signage company behind you and making sure your sign is always in top shape, you know that any maintenance needed is taken care of. This will help to ensure that your sign lasts a long time, which means, you made a great investment.
Plus, when you create a strong marketing campaign that includes consistency throughout your fonts, colors, and themes, and pair that alongside your logo, company signage, and wayfinding signage, you increase your companies brand recognition. People will see your colors and your fonts and know that it’s you.
Some brands with strong branding that you could learn from include:
Coca Cola - Red, polar bears, cursive font
Starbucks - Green, mermaid/siren, grande, venti
Apple - Silver, minimalist, sans serif
Use these brands as inspiration, and think of how you can create a recognizable brand that will resonate with your audience.
Where to Get Custom Signage
With a quick Google search, you can surely find a number of businesses willing and ready to create your custom signage. However, it takes a hardworking team of professionals to go from design to fabrication, installation, and even routine maintenance. That last bit is something not all custom signage companies offer.
However, the team at Midtown Signs is here to help you every step of the way from point A to point B. Design to install and beyond. They can manufacture all types of signs in their 9000 square foot facility in Kansas City. Everything from monument signs to roof signs, and even neon signs, they do it all.
Contact Midtown Signs today to get started with a quote and see how you can make your vision a reality.