Neon Signs for Business
There are multiple advantages of using signs for your business. That is why most business owners invest thousands of dollars in making their signage attractive and unique. Suppose you are looking for the best signage for your business. In that case, you should get in touch with a local signage company, like Midtown Signs, to get a unique and tailor-made sign for your business. A good sign will help you to attract even more potential customers to your business.
What Makes Neon Signage Unique?
Neon signs are trendy these days. They're popular and in high demand.
The primary reason for that is their attractiveness. They easily grab the attention of customers.
If you're having second thoughts about neon signage, then the following reasons should convince you of their benefits.
1. Affordability
The primary reason to consider neon signs is that there are many neon sign options available in the marketplace. There are also several different ways that you can use them to promote your business. Plus, many other advertising options are too costly. Other advertising methods hold expensive price tags, but neon signs, on the other hand, are relatively cheap and attractive. If your aim is to get the best bang for your buck when impressing customers, then a neon sign will give you some of the best results. A neon sign can allow you to make your mark in your industry.
2. Neon Signs Are Attractive
Besides affordability, this is the second main reason that you should consider neon signage. It's by far the most attractive type of signage available. This type of sign will grab the customers' attention, letting them know that you're open and ready to attend to their needs. Neon signs are one of the only options on the marketplace that can help you attract people in the area while at the same time letting them know when your shop is open.
3. Customization Options
One of the primary advantages of neon signage is the option to customize them for any business. They're available in nearly any size, shape, and color; that way, you can design them to fit your business.
4. Awesome in the Nighttime
If your sign is outdoors, then you want it to be seen at night. While it's always an option to light up your existing signage with another light source, getting a neon sign is usually the more cost-effective option. Maintenance and installation will both be much cheaper.
5. Energy Efficient
Neon signs come in countless variations and don't consume much energy, saving you money on maintenance. It's a fact that neon signs use about 50% less electricity than other modern signs.
6. Built to Last
When assembled correctly and installed according to instructions, and given proper maintenance, neon signs can last for up to twelve years. Because bulbs on neon signs need little care, and other types of signs can go bust in less than 6 months, the great value of neon signs is obvious.
7. Cost-Efficient
Another reason that you would want to use a neon sign is that it’s cost-effective. Neon signs don't consume too much electricity, so you won't have to worry about high electric bills by going with a neon sign. The fact is that neon signs consume about fifty percent less power than other types of modern signs.
8. They Are Familiar
Since neon signs have been used in advertising for such a long time, consumers are accustomed to giving neon signs their attention. In fact, customers will be actively searching for a neon sign to see if your store is open and if there are any promotions available. You can use this fact to your advantage. As soon as you put up a neon sign, you'll be getting more attention from passersby without any effort.
The History of Neon Signs
To understand why neon signs have been used in advertising for so long, you have to go back a bit. Though the concept has existed since at least the late 1600s (experiments with lighted glass tubes), neon signs as we know them today have only been around for a little over 100 years.
Neon signs have caught people's attention since 1912. Anyone can spot neon signs throughout all hours of the day (and night). This visibility made them famous throughout the 50s and 60s, thanks to America's roadside culture at that time.
One popular strategy with neon signs used by hotels is to draw in customers by putting up a bright "vacancy" sign.
There was a brief period from the 1980s and 1990s that they fell out of style. But still, the retro-chic neon signs have made a comeback in the 21st century for all manner of businesses. These days, all types of neon signs of varying complexity are used - from storefronts to service businesses and restaurants.
Types of Neon Signs
Neon signs haven't actually changed that much since they first were introduced in America in the roaring 20s. There were, however, some slight changes. As neon signs started making a comeback in the late 90s, engineers were advancing methods of combining various gas mixtures to enlarge neon signs' color spectrum.
A "neon" sign can contain argon, helium, or carbon dioxide, depending on its color. These days, fiber optic and LED technologies have helped pave the way towards more energy-efficient signs.
Caveats to Using Neon Signs
Despite their popularity, neon signs have not been completely free of criticisms. Architects and historians have pointed fingers at business owners who overuse neon signs and contribute to visual clutter.
So when you choose the best neon sign for your business, you must consider the message you're sending with the sign and how the sign's aesthetics will mesh with the surrounding area. Tastes towards neon signs can vary neighborhood by neighborhood. For these reasons, it's best to consult with a local company in your area to come up with the best looking neon sign.
Midtown Signs is here to serve the Kansas City metro area. Give us a call and get a quote on your next neon sign or other signage project today!