There’s always an opportunity to make something great out of blank spaces. The walls that have always been just empty walls can give you an advantage in promoting your business. There are different ways you can communicate your business to prospective customers. It can be through cards, digital platforms, and expensive billboards. But somehow, customers are emotionally attached to a brand when it tells a story in a very creative way. Art is truly impactful and builds connections between customers and the business itself.
Murals, as an artistic form of expression, deliver a strong message about the goals and objectives of an organization. By capturing the public’s attention, murals help the company expand its reach, establish a broader presence, and give a long-lasting impression.
Each business has its own way of introducing what it can offer to the public. They need to come up with something peculiar and interesting; something people would be curious about as much as possible.
Considering the power of art, murals can bring your business closer to your potential customers. You may have noticed that many businesses today are using the same signages with plain text on it. In such a case, it is less likely that it will draw attention.
Don’t miss out on the chance to use empty walls as a way to sell your brand.
Here are Five Ways A Mural Can Boost Your Business:
1. Helps a business attract customers.
Murals are eye-catching. Prospective customers are most likely to notice these artistic works and show their appreciation. The way murals capture the public’s attention makes it possible for the business to create good impressions and convince people to visit their place.
Customers are always vital to a business. That is why an effort to tell them what your brand is in such an artistic way would mean an increase in traffic to your business.
If your business is located along busy streets, designing your wall will grab outside attention. Even people who are just walking by will be persuaded to try your products and services and to take a closer look at your business.
2. Generates social media attention.
Social media platforms can already be considered a public place. Whatever is shared within the different platforms may reach a lot of audiences. Customers amazed by what they saw and experienced use their mobile devices to capture the artwork and then share them online.
The marketing team can take this opportunity to encourage customers to upload their best photos and give rewards for the most popular posts.
And speaking of which, your business needs to have your official page also present images of murals on your walls. Feature the actual photos of your business place, highlighting the murals you have there on your social media pages. That is one way you can expand your online presence.
3. Motivates employees and helps them become more productive.
Achieving business goals and objectives will not be possible without employees who work directly to support business operations. It is always essential that they are considered and prioritized. Giving them a friendly environment where they can peacefully execute their duties is something they truly deserve. Having murals outside and inside the office will inspire employees. Since emotions are affected by the workplace atmosphere, they can work smoothly and be more productive.
Research shows that colors or designs can affect one’s behavior. Creativity can boost worker morale and increase productivity.
4. Builds a strong brand image.
Murals can be your way of making a strong personal statement about your brand. Take note that you are not just promoting your product alone, but your brand as well. This becomes one of the distinguishing factors of your business from your competitors.
Some businesses struggle with introducing their brand to the public. It is indeed challenging to tell people about your business. But with the help of murals, you are not just giving what you can offer, but you are already building a foundation for a strong brand image. In return, more clients recognize your brand.
5. Murals are cost-effective.
One of the major concerns of business owners is cost. How much they need to invest in advertising, and will it be worth it? Considering the cost-benefit principle, murals give more than what you pay for the cost. In the short-run, you will see increased foot traffic through your door because of this advertising technique. In effect, customers who already know your business can be your loyal customers making your business stand out even in the long-run.
Maintenance does not require a huge amount of money, unlike when you are using tarps or signages that can easily deteriorate.
Aside from boosting your business, you are also helping local painters or artists showcase their talents. Artists can also come and work together to create murals. Supporting local artists says a lot about your business values.
There is so much to love about murals as it does not only help the business build its identity but also promotes specific advocacy or a message allowing customers, employees, and more people to be aware of what the company is all about and what are its core principles.
You can get limitless opportunities just by choosing murals as your next advertising idea. Take note that this form of expression is not only for aesthetic purposes. More than that, you are inclined to let people perceive your real message. When deciding what design you would want to have on your walls, consider the following:
· Think of your organization’s mission and vision.
· Or think about where you want to see your business in the long-run. In that way, your customers will remember not only your brand but what you were trying to tell.
One of the first steps to making a successful name for yourself in the market starts from getting enough attention. That is how murals will enter the picture. Whether your business has long existed or is new in the industry, you need a distinctive way to ensure that people will recognize your brand.