The Art Behind Integrating Floor and Window Graphics Within Your Business

FLOOR GRAPHICS

The floor is often overlooked and underutilized as an advertising space. After all, it would seem like an unusual spot to put an advertisement. It’s for that same reason that it can be one of the greatest methods of advertising available. It gives you the chance to shake things up and speak boldly to your patrons. At the most basic level, they can also help customers with wayfinding. Another simple use for floor graphics is plastering your logo design in appropriate spots. We’ll go into these options in more detail below.

Wayfinding

These can help your customers find your best deals and discounts. While simple shelf-mounted markers are an option, it’s more effective to include floor graphics depicting arrows, dollar signs, or footsteps. This idea also applies to seasonal events – help your customers find your gift-wrapping stations or shipping counters. Floor graphics become even more useful and effective when you need to direct large crowds.

Branding

Fostering brand awareness means repeating the promotion of specific product types that you’d like to be known for. First, you’ll want to connect the name of your store with the product you offer. Doing so will make you the go-to choice in the minds of consumers, and they will go to your store whenever they need that specific item.

Now back to floor graphics. You can put some at your store’s main entrance, and it should let shoppers know of any specific brands in your store.

Another great tool for creating brand awareness is co-branding signage. With this type of ad, you put your store logo and name along with the manufacturer’s name and logo. You can be pretty generous with this type of floor graphic and put them all around your store.

Bold Statements

Excellent use of vinyl floor graphics to display mission statements, sayings, mottos, or tag lines. When kept short, these bits of text define who you are as an institution or business. These floor graphics make it easier for people to connect you to your words, which will create the right kind of atmosphere in your store. Customers will have new expectations of you, and when your staff is able to meet those expectations, customers will leave more satisfied. In fact, creating this kind of tone in this way for all manner of interactions is suitable in banks, stores, non-profit organizations, schools, and pretty much anywhere else.

Bring in More Foot Traffic

The best way to bring in more foot traffic to your store is to let people outside know what you offer. For example, if you stock the latest gadgets that everyone wants to have this holiday season, then you should put that in your floor graphics. Or perhaps you provide complimentary gift-wrapping and toy/furniture assembly upon request? Floor graphics will inform people about what you provide before they even enter your store. All you have to do is put these graphics right outside of your store. Keep in mind that floor graphics will attach to any kind of substrate, including carpeting, tiles, or rough cement. Therefore, it will be useful in any kind of setting – both outdoor or indoor.

WINDOW GRAPHICS

Window graphics can change pretty much any glass surface into the perfect advertising space. Whether it’s images in full-color, catchy and personalized messages, or fascinating patterns and textures, you can greatly customize window graphics. And to top it off, they serve a double purpose of resolving privacy problems in retail and business spaces.

Window graphics are available in lots of styles. They’re extremely versatile and simple to exchange when your business goals and needs change.

How to use Window Graphics for Marketing and Advertising

Here are some ways that you can effectively use window graphics for marketing and advertising.

Perforated Films + Patterns, Designs, or Full-Color Images

You can print a perforated window film in full-color patterns, like images or tie-dye. Additionally, these patterns create the best balance of aesthetics and privacy. Also, they lower glare and heat from windows and don’t make them look closed-off like blinds or other window options do.

When made with colorful, bright photos and patterns, they’ll get the attention of bystanders, whether they’re behind the wheel of a car or on foot. And finally, perforated films will provide visibility to the outside world.

 Static Cling Films

These are great for temporary promotions like product-specific specials or weekly sales. They also complement doors, storefronts, and glass windows. They’re also easy to swap out. If you don’t know what to say, our signage company in Kansas City can help you create any message or design that you’d like.

Custom Graphics

These work well for advertising available space or closed/empty storefronts, as well as other spaces for lease/rent. They work well to grab the attention of potential lessees, as well as hide the interior from bystanders (if using opaque graphics). Therefore, it’s an excellent way of covering up empty storefronts.

Custom Window Graphics Usage

Custom window graphics can be used on a variety of glass surfaces to get the word out about your business, products, or services. Other than storefronts and windows, they can be used on foyers and glass entryways, glass doors, and glass railings. They may also be used on other (interior) glass surfaces too.

As you can see, the options for advertising with custom window graphics are endless. Whether it’s getting the attention of potential lessees or getting the word out about your latest clearance sale, a signage company in Kansas City can help spread your message with attention-grabbing graphics.

CONCLUSION

When you’re ready to discover more about window and floor graphics and how they will shape the way you do business this year, contact the professionals at Midtown Signs, a premier signage company in Kansas City, for more information. Our graphic artists will assist you in printing, wording, design, and locating the ideal spots for your graphics. Give us a call today to start the ordering process. 

The Top Reasons Why You Should Brand Your Business With Frosted Etched Window Film

If your business has a lot of windows or mirrored glass, your first assumption might be that you can’t do a lot with the space. However, this is thankfully incorrect! It just calls for a little creativity and time spent with the pros, such as our Midwest sign company in Kansas City. The best way to utilize this space is through frosted window films! They can be used for decorative or privacy purposes, and it doesn’t require you to remove or change any existing glass. These frosted etchings go on right over the top.

It’s no secret that glass is expensive, especially in the current economic climate. The most cost-effective and earth-friendly way to use glass for advertising is to keep what you have and opt for frosted etchings. Not only will this beautify your store front, but it will also help you with branding. Keep reading to learn more!

Uplift Your Business

So what are some of the best ways to use these frosted etchings? We have a few ideas you might like to consider:

Create Privacy with Frosted Partitions

If you have a restaurant that has glass partitions separating various sides of the booths, you might want to consider getting them frosted. This can help create an added layer of privacy for your customers as they eat food or carry on conversations. It will create the illusion that they are in a more secluded and private spot than they actually are. 

This is also a great choice for offices with glass cubicle spaces. While not every employee can have their own private office, putting film over the glass can help create a private and less distracting workspace. After all, if you can see the tiny movements of everyone around you, even out of the corner of your eye, it can serve to be counterproductive. 

Sophisticated Branding

In truth, frosted glass just looks nice, combining the right amount of professionalism and artistry. They can feature all sorts of various designs, styles, fonts, and more! You can work with our Midwest sign company in Kansas City to come up with the perfect display to showcase your business. We want to brainstorm together and find what would really appeal to you as well as your customer base. 

Don’t worry, frosted glass isn’t just a good look around the holidays or winter time. It can be a timeless addition to your business! And getting it custom made and designed ensures that it looks especially stunning and fits your needs. In this case, frosted glass is both functional and practical, as well as beautifying! 

Shade and Light Filtering

Window films are an especially great choice if you have a large glass storefront but don’t want to cover it up with blinds or curtains. However, if you left it open, it could be a bit too bright and not very energy efficient. And covering it with vinyl isn’t a bad choice, per say, but it could cause you to miss out on some of the natural lighting. 

Frosted window films are an excellent way to meet in the middle. You can still utilize the space for branding or advertising, but without missing out on the natural daylight. Plus, it allows the light that comes in to be muted and softer, which can be really great for the overall environment of your shop. For example, if you own a cafe or a bookstore, this sort of ambient setting can be a huge selling point for customers.

Final Touches

Another great point about frosted glass films is that it just makes everything look complete. Just like putting a bow on a beautifully wrapped present or finding the complementary frame for a masterful painting, frosted glass creates an air of refinement for your business. It shows that you put in the effort and wanted to use your space to the fullest. Customers will surely notice how elegant and upscale it makes the whole of your business appear.

Count on Midtown Signs

Here at Midtown Signs, we are the pros in commercial signage and graphics. Our Midwest sign company in Kansas City has been making signs for generations and our team has over 158+ years of experience combined. We know what it takes to make your business stand out and want to create something unique just for you. 

Every Step of the Way

We want to keep our creation process as transparent and accessible as possible for our customers. So what does that exactly entail?  

First, we want to meet and talk over what your goals are for your glass etching or any other type of sign or graphic you want for your business. Do you want to beautify your storefront? Or are you looking for something more functional with a touch of elegance, such as help to create a private space? Outlining these in advance will help with the designing portion. 

From there, we will discuss what your vision is for a design or final outcome. We want to take a look at what you currently have and make evaluations. Even if your idea is sketched out on the back of an envelope or scribbled onto a napkin, we can collaborate and bring your ideas to life in a way that is truly stunning. 

Lastly, we work to create your vision! We promise to keep in the loop all along the creation process, as we want to ensure that you are getting exactly what you asked for. Once everything is installed and good to go, don’t worry, we aren’t going anywhere! Should you have any questions or need help with maintenance, we are only a call away!

Contact Us Today!

If you are ready to try frosted etched window films for your business, give us a call or fill out the contact form on our website. We know that together, we can really give your business the competitive and creative edge that it deserves!