Investing more into the services and products that your business offers is incredibly important. But, promoting awareness of your brand amongst employees and potential customers could require something more from you.
It's crucial to remember that the image your brand has will influence every part of your business.
If your business is ready to take the next step in brand awareness and promotion, then you'll want to start utilizing commercial signs and graphics. This includes wall murals.
What is a Wall Mural?
A wall mural is a piece of art that encompasses an entire wall in a building. They can be made from various kinds of materials. A full wall mural will seamlessly cover any wall that you choose. And these murals can be created from printers, which allows for an endless number of attractive options.
Of course, a wall mural can be painted on, but printed wall murals hold many more benefits than painted murals. With painted wall murals, the creation is restricted to the artist holding the brush. However, with printed wall murals, there are no restrictions and limitless possibilities. You can use your own images, stock photos, digital illustrations, or anything you'd like that can promote your brand or create a good impression on people.
Since a wall mural is created off-site, it takes much less time for someone to install it in your business compared to an artist painting it by hand. In effect, this means that your business will not be halted much if you opt for a printed wall mural.
And the good news is that a wall mural is removable (depending on the choice of adhesive), which makes them simpler to remove when you're ready to update your brand with a fresh look or when you're ready to pick up and move to a different building or space.
Now, let's talk about how a wall mural can help to promote your business.
Brand Image
If you want your business to make a strong first impression, then having the right brand image is essential. But why is a brand image so important to having a successful business? And how can commercial signs and graphics be used to help promote that image?
First of all, a brand image acts like a gateway to your business. You've surely heard how important first impressions are. It will either grab someone's attention or not.
Your brand's image should remain consistent throughout all of your marketing materials. That way, you build trust and promote your business as a reliable entity among employees and customers alike.
Your brand image should also capture the identity of your business. Therefore, you should first ask yourself, "what do I want people to imagine when they think about my brand?" The image should be clear and easy to remember.
And finally, your brand image should clearly differentiate your business from the competition. This will require doing some competitor research within your industry.
Benefits of Commercial Signs and Graphics
You can create a captivating brand image by using commercial signs and graphics, and wall murals. To the business-minded individual, these might seem like unnecessary business expenditures. But, it's important to remember that humans are highly visual. Research has shown that human beings process visual information much quicker and easier than words.
Commercial signs and graphics, and wall murals can be installed quickly and easily anywhere. They are a great method of telling a story in a large area. They can create a whole new atmosphere for a space that can inspire the people who walk into the room. People who are inspired will take action and might even come up with the next big idea.
There are a few key ways that wall murals can help:
1. Marketing
Marketing doesn't always need a sales pitch, and wall murals are a great example of that. Sometimes an impactful visual representation of your service or product is enough to get people interested.
This will also make the environment exciting and inviting for customers and potential clients to work with you. For example, if they see something in the wall mural that catches their eye, that image will stick in their mind while you're pitching them your service or idea. And when they leave, that image will trigger the idea that you pitched to them earlier.
Also, when speaking to a potential client, you can point to the wall mural to make your presentation even stronger. That will show your confidence in the idea or service since you were willing to put them on display in such a fashion.
2. Motivate Employees
A wall mural is a powerful visual tool that can remind employees what their mission in the company or business is. After all, a company's values bring everyone together, regardless of background, gender, religion, etc. A wall mural serves as a constant reminder of what everyone is working towards every single day.
Especially in creative work environments, the aesthetic aspects are crucial. It's always a good idea to give employees something to look at to get their "creative juices" flowing. The end result will be increased motivation from having a shared goal to work towards.
3. A Long Term Impression
If you're considering including commercial signs and graphics in your business, think carefully about the kind of message you'd like to send out. Who is your target audience, and what is appealing to them?
While wall murals can do a lot to spice up an otherwise dull room, they are also an excellent way to build up your brand. A wall mural will create a long-lasting impression in your business.
You should dedicate some time to thinking about your business's core values and how you can communicate those in a visual manner. It's still important not to overwhelm and distract people by having too much involved in the image. The message should be clear and engaging.