FLOOR GRAPHICS
The floor is often overlooked and underutilized as an advertising space. After all, it would seem like an unusual spot to put an advertisement. It’s for that same reason that it can be one of the greatest methods of advertising available. It gives you the chance to shake things up and speak boldly to your patrons. At the most basic level, they can also help customers with wayfinding. Another simple use for floor graphics is plastering your logo design in appropriate spots. We’ll go into these options in more detail below.
Wayfinding
These can help your customers find your best deals and discounts. While simple shelf-mounted markers are an option, it’s more effective to include floor graphics depicting arrows, dollar signs, or footsteps. This idea also applies to seasonal events – help your customers find your gift-wrapping stations or shipping counters. Floor graphics become even more useful and effective when you need to direct large crowds.
Branding
Fostering brand awareness means repeating the promotion of specific product types that you’d like to be known for. First, you’ll want to connect the name of your store with the product you offer. Doing so will make you the go-to choice in the minds of consumers, and they will go to your store whenever they need that specific item.
Now back to floor graphics. You can put some at your store’s main entrance, and it should let shoppers know of any specific brands in your store.
Another great tool for creating brand awareness is co-branding signage. With this type of ad, you put your store logo and name along with the manufacturer’s name and logo. You can be pretty generous with this type of floor graphic and put them all around your store.
Bold Statements
Excellent use of vinyl floor graphics to display mission statements, sayings, mottos, or tag lines. When kept short, these bits of text define who you are as an institution or business. These floor graphics make it easier for people to connect you to your words, which will create the right kind of atmosphere in your store. Customers will have new expectations of you, and when your staff is able to meet those expectations, customers will leave more satisfied. In fact, creating this kind of tone in this way for all manner of interactions is suitable in banks, stores, non-profit organizations, schools, and pretty much anywhere else.
Bring in More Foot Traffic
The best way to bring in more foot traffic to your store is to let people outside know what you offer. For example, if you stock the latest gadgets that everyone wants to have this holiday season, then you should put that in your floor graphics. Or perhaps you provide complimentary gift-wrapping and toy/furniture assembly upon request? Floor graphics will inform people about what you provide before they even enter your store. All you have to do is put these graphics right outside of your store. Keep in mind that floor graphics will attach to any kind of substrate, including carpeting, tiles, or rough cement. Therefore, it will be useful in any kind of setting – both outdoor or indoor.
WINDOW GRAPHICS
Window graphics can change pretty much any glass surface into the perfect advertising space. Whether it’s images in full-color, catchy and personalized messages, or fascinating patterns and textures, you can greatly customize window graphics. And to top it off, they serve a double purpose of resolving privacy problems in retail and business spaces.
Window graphics are available in lots of styles. They’re extremely versatile and simple to exchange when your business goals and needs change.
How to use Window Graphics for Marketing and Advertising
Here are some ways that you can effectively use window graphics for marketing and advertising.
Perforated Films + Patterns, Designs, or Full-Color Images
You can print a perforated window film in full-color patterns, like images or tie-dye. Additionally, these patterns create the best balance of aesthetics and privacy. Also, they lower glare and heat from windows and don’t make them look closed-off like blinds or other window options do.
When made with colorful, bright photos and patterns, they’ll get the attention of bystanders, whether they’re behind the wheel of a car or on foot. And finally, perforated films will provide visibility to the outside world.
Static Cling Films
These are great for temporary promotions like product-specific specials or weekly sales. They also complement doors, storefronts, and glass windows. They’re also easy to swap out. If you don’t know what to say, our signage company in Kansas City can help you create any message or design that you’d like.
Custom Graphics
These work well for advertising available space or closed/empty storefronts, as well as other spaces for lease/rent. They work well to grab the attention of potential lessees, as well as hide the interior from bystanders (if using opaque graphics). Therefore, it’s an excellent way of covering up empty storefronts.
Custom Window Graphics Usage
Custom window graphics can be used on a variety of glass surfaces to get the word out about your business, products, or services. Other than storefronts and windows, they can be used on foyers and glass entryways, glass doors, and glass railings. They may also be used on other (interior) glass surfaces too.
As you can see, the options for advertising with custom window graphics are endless. Whether it’s getting the attention of potential lessees or getting the word out about your latest clearance sale, a signage company in Kansas City can help spread your message with attention-grabbing graphics.
CONCLUSION
When you’re ready to discover more about window and floor graphics and how they will shape the way you do business this year, contact the professionals at Midtown Signs, a premier signage company in Kansas City, for more information. Our graphic artists will assist you in printing, wording, design, and locating the ideal spots for your graphics. Give us a call today to start the ordering process.