Does your restaurant have a story to share? When you create an ambiance for your restaurant, people tend to immediately think about art, color, flooring, furniture, and so on. However, it's important not to neglect signage. Your restaurant sign is a critical component of your restaurant's overall décor package.
You must have heard the saying, "if these walls could talk…." Guess what? Walls do talk, and everybody listens.
Midtown Signs is a commercial signage company that helps to raise its customers' revenue by creating the best commercial signage in Kansas City as well as the midwest. And your walls (both exterior and interior) are excellent places to share your story with people. Therefore, if you set the scene right and make good on your promises to customers, delivering the goods and services they expect, then your restaurant will be set up for success in your community.
Why Invest in Restaurant Signs for Business Ambiance?
Think outside the box! Allow your brand colors and story to spill over onto the walls, around corners, and across the floors. A commercial signage company will help you set up your business in the following ways:
Customer experience
Values
Brand personality
Identity
Messaging
Your brand is unique, after all. Also, what a brand represents is usually intangible. Oftentimes, it's only a feeling. Midtown Signs will manufacture, build, and install the best commercial signage that perfectly encapsulates your restaurant's personality in a physical, three-dimensional, and colorful way.
When you invest in the best restaurant signage, it's a win for everybody – the diners, staff, and restaurant owners. That's because having the proper atmosphere in your store will encourage customers to stay and drink more, eat more, and spend more time in your restaurant.
Additionally, they'll be motivated to share their experience on social media, recommend your restaurant to their friends, and become repeat customers. Word of mouth is the greatest method of marketing at your disposal because it gives your business a more permanent place in your community. In other words, it adds longevity.
Here are more benefits of investing in commercial restaurant signage:
More foot traffic into your restaurant
More chances of getting shared across social media
Better tips from customers
Happier employees
Making full use of empty space
An excellent way to generate word of mouth advertising
Increase your following on social media
More drink and food sales
High-quality design that reflects well on your business
A high-quality sign will engage and excite customers.
Put Yourself in the Customer's Place
Lots of restaurant owners believe that all that's required is to put up a few signs outdoors, and everyone will just rush inside. However, customers today are too smart for that. While it's true that the customer experience starts in the parking lot, it also will continue once they exit the building (and even when visiting the restrooms).
Ask yourself what you think your customers are feeling when they enter your restaurant? How would you feel when entering a restaurant similar to yours? What sort of things are your customers expecting? Do you meet and exceed their expectations, or just do the bare minimum that's necessary?
Here is a list of signs that are both functional and decorative:
Floor signage
Interior signage
Wall graphics
Custom outdoor signage
Façade signage
Exterior signage
Hanging signage
Environmental graphics
Wayfinding signs
Ground signage
Window and door signage
Storefront signage
When your restaurant's environment matches your branding, its personality will be expressed via color palettes, graphic elements, typography, and brand assets. When used appropriately on the surfaces in your restaurant, diners will feel encouraged to interact.
Dazzle Diners With Colorful Restaurant Signage and Décor
Now, after you've put yourself in your customer's position and thought about some potential types of signage you could use, it's time to get into the nitty-gritty. Let's talk about color psychology and why you should consider the benefits of digital signage for creating ambiance in your restaurant.
Your décor and signage are an excellent method of calling attention to your restaurant as well as conveying what kind of ambiance it has. While décor is nearly always used exclusively for ambiance purposes, signage is used for both decorative and functional reasons (like showing diners how to navigate throughout your restaurant). However, regardless of whether your signage is decorative or functional in nature, ensure that the signage is consistent with the rest of the ambiance you're trying to promote.
The Psychology of Colors
Think of the usage of different colors as a form of subconscious communication with your diners. According to research, colors do affect drinking and eating behaviors. Here's how:
Orange and yellow make people feel happier and less guilty about eating sweets.
Blue makes people feel thirsty and encourages ordering drinks.
Green encourages healthier eating and promotes the use of natural ingredients.
Red makes people feel hungrier and want to buy more food.
You might think that it's easier said than done to change your restaurant color theme. After all, your restaurant would need new paint, flooring, lighting, and decorations, including furniture. Thankfully, there's a shortcut to doing this, and that is digital signage.
Digital Signage for Creating Restaurant Ambiance
Digital signage is an economical solution, especially for smaller-sized restaurants. It's an easy and quick way to set and change the color theme of the restaurant. Place the signage somewhere that's visible to people eating in the restaurant, at eye level. Doing this removes the need to color the entire restaurant.
Besides the cost benefits, there's another advantage of utilizing digital signs in restaurants. Rather than just plain colors, you can show an array of vivid images belonging to a specific color theme. For example, if using yellow, a smiling girl holding up a bunch of bright yellow balloons will fill people with joy as well as a craving for sweets.
To start with, you can create some digital signage campaigns with both video and music and then play them in your restaurant to witness the effects they have on diners as well as the restaurant staff. These days, digital signage from a commercial signage company will allow you to schedule the campaigns you created for use in playlists! That way, you can play each one at the right time and the right place.