Your corporate or company logo is of the utmost importance. It’s what stays in the minds of your leads, customers, and the general public. An excellent logo design is crucial because it can either add or detract from the public’s image of your business. Midtown Signs will help make your logo design something that you can share with the world proudly. First, let's discuss logo enhancement.
What Is Logo Enhancement?
Ask yourself, are you thrilled with your logo? While your logo might be designed and crafted well, there's always room for improvement. For instance, when you collaborate with a logo designer who specializes in designing business logos, then you'll have someone who understands what improvements need to be made on your logo.
Most large corporations have extremely effective logo designs because they spent the money and resources that were necessary. You, too, can benefit tremendously from the right logo design by working with the right sign company. They will improve your logo within different backgrounds, displays, and fonts.
As you can see, it's not about scrapping your logo but rather making it look nicer and more visually appealing.
How These 7 Signs Can Help Your Business Stand Out
Below are seven different types of business signs that will enhance your logo without changing it altogether.
1. Making your logo 3D. A 3D logo will almost always beat a 2D one, for sure!
2. Adding background contrast. If you have a dark logo, it will contrast remarkably well with lighter colors and vice versa.
3. Using distinctive materials. There are many options available here, from metals, metal laminates (on acrylic or foam), wood, and plastic, all the way to the other end of the spectrum - painted foam! Or, done right, any combination of these can work also.
4. Incorporate backlighting or front lighting. These two features can really bring attention and visual drama to your logo.
5. Place your logo front and center on a focus wall. A focus wall should also include historical photos or other memorabilia – have these surround your logo for a more captivating appearance overall.
6. Put your logo on walls and various other surfaces. The vinyl graphics of today offer this option, and you should definitely take it. Your logo can even be reproduced on interior walls, as well as other surfaces that one wouldn't normally think about – like inside or outside of your elevator!
7. Put your logo on windows and doors. As mentioned previously, vinyl is extremely useful, and translucent vinyl window graphics can work wonders for your windows. In fact, your logo will serve as more of a décor piece rather instead of a promotional one. This might help cultivate more positive attitudes towards your business.
Where to Place These Logo Designs?
You can, of course, imagine the obvious places where signs might seem important, but have you considered these other places where a professionally made sign can shine? Here are 3 locations where you can put these different types of business signs into action (and why you should).
1. Office Logo Designs
Often we think that indoor signs don't deserve any special features. However, even if you have a simple indoor logo design, a professional sign designer can take that simplicity and turn it into something eye-catching. A well made indoor sign will positively affect everyone inside – from clients to customers, and your staff.
2. Lobby Logo Designs
Your lobby sign might be the first thing visitors see when they enter your business. It should inform them of what they can expect from you. For instance, a sturdy metal sign promotes strength and endurance. This kind of signage is perfect for businesses that want to emphasize this quality. On the other hand, an intelligently designed lobby sign emphasizes attention to details, which is critical for businesses in the service industry.
3. Lodging Logo Designs
Many lodging signs these days are made with lackluster lettering. Why not make them into something beautiful with some professional assistance? We do the designing, fabrication, and installation of your signs. Midtown Signs uses a vast range of colors and materials to give you a logo design that will fulfill your needs. We are fully prepared to make the best custom logo design for your business.
When Is It Time for a New Design?
Sometimes a new sign won't be enough on its own. The logo may need a complete reworking to stay ahead of the competition.
There are many indicators of when a small business needs a new logo. Here are some questions that you should take into consideration:
1. How long ago was your sign designed? If it was created before the internet age and social media, then it's likely that your sign needs a facelift to work better on websites like Twitter and Facebook.
2. Does your logo reflect your current business? Keep in mind that businesses evolve. A company can start with one product or service and later diversify. If your logo doesn't reflect your current service offerings, then it might be time to rebrand.
3. Did you DIY your logo or work on it with friends and family? If so, then it might be time for a professional to step in and help out.
4. Take a look at your competitors' logos. Websites like Yelp have made the online business world very competitive indeed. That’s why you should check out your competitors' logo designs. If your own design isn't up to snuff, then it probably needs an update or redesign.
5. Is your logo too complex? The latest trend in logo design has been simplification, and for good reason. Overly complex logos often don't translate very well across different mediums. And these days, advertising across several different platforms is becoming more and more common.
Conclusion
Logo enhancement doesn't mean changing your logo. It means creating more visual appeal. The seven different types of business signs that we discussed above can play a big part in making a logo visually appealing. The location of a logo or sign also factors into the equation. And finally, if you can modernize your logo, then you'll be well on your way to creating a world-famous sign.