How Small Retailers Can Benefit From a Custom Business Sign

Small retail stores face a lot of competition from bigger retailers as well as online stores. Instore and online shoppers never tire of browsing through beautiful displays and reading informative product descriptions. But in order to build a retail business, store owners need to be creative in how they set up their storage space and attract customers who are browsing for products that may even be cheaper at big retailers. 

One way to do so is by creating custom business signs, which can include images or logos that reflect the style and personality of their small businesses. Business signs serve the purpose of making an impression on shoppers and act as a way to grab their attention. In this blog post, we introduce some tips to help small retailers create custom business signs that will boost their sales through the help of a custom sign company or by themselves.

1. Create a Theme for Your Business

A theme makes it easier for customers to find your store among other similar businesses. For example, if you own a pet store that sells dog food and accessories, you could create a dog/pet-related theme with your business name as the title and have images or logos of dogs or cats on your business sign. It would be appropriate for you to display pictures of your products on the sign.

2. Create a Memorable Design

You can create a memorable design for your business sign using any graphics program, but the important thing is to make your business sign stand out among others in the same industry. You will be surprised at how creative you can get in making an unforgettable image or logo that portrays your personality and style as a retailer.

3. Promote Your Business With a Catchy Slogan

You can create an effective, eye-catching, and memorable slogan to promote your store by using a combination of words and images or an acronym. It should sound pleasant to customers and be easy to remember as well. For example, if you own a pet store that sells dog food and accessories, you could create a catchy slogan such as "All Dogs Go To Heaven."

4. Encourage Repeat Business With Discounts

Small retailers can encourage repeat business with promotional discount offers that are exclusive to their customers. Examples include 10% off your first purchase or an additional 10% off if you purchase more than one product. Customers love getting such offers as it makes them feel special and valued, and they will most likely become loyal customers in the future.

5. Encourage Customers to Post on Social Media With Attractive Discount Offers

Customers will return if they develop an emotional bond with you and your products. Use social media such as Facebook, Twitter, Pinterest, or Instagram to promote discounts. Show off a carefully selected selection of your best products and make them irresistible to shoppers who love shopping for more than one product at a time.

6. Promote Your Business at Trade Shows

A well-designed business sign will attract customers to your store, but you can also increase the number of customers that come into your store by exhibiting at trade shows. It is an effective way of reaching out to a large number of potential customers who are looking for products and services that you offer.

7. Create a Fun and Unique Design

Many small retailers can benefit from attending business seminars or workshops on retail business. There are many useful and innovative ideas to help retailers attract customers and increase sales. For example, you can create a unique collection of products for sale, such as pet toys, clothes, accessories, and food that have a cute appeal to them. Don't forget to display them in your store with cute business signs that reflect their fun appeal.

What Are the Most Cost-Effective Signage Ideas?

There are many custom business signs that can be added to your store, so if you have a limited budget, here are five ideas to help you save more money.

1. A-Frame Signs

A-frame signs are convenient and cost-efficient signs for small retailers. They could be placed in both indoor and outdoor areas of your store, and the biggest benefit is that they are easy to make. They can be made from cardboard or plywood, which is enough to attract customers to your business.

2. Monument Signs

If you have a building that has a large space, you could install a monument sign. It is customizable, and it has the potential to attract customers because most of them like grand and impressive signs. For example, if you are selling flowers, it makes sense to create an attractive shape of a bouquet with blooming flowers on your business sign.

3. Bar Signs

For retailers that sell alcohol, there is an appealing way to encourage repeat business with bar signs. It can be made from wood or metal, and it is easy to display as it is placed on a counter. It will encourage customers who are shopping for food and drinks to visit your store.

4. Wall Murals, Prints, and Graphics Materials

Many small retailers can apply graphics materials such as wallpaper, prints, and posters that look like natural scenery to their stores. Customers will get excited if they see a beautiful, realistic image or logo on their business sign. It will encourage repeat customers and reinforce the brand or personal message you stand for.

5. Mobile Signage

A mobile sign is a billboard that is parked in front of your business with the name of your store and contact details printed on it. It is an effective way of promoting your business on a budget, especially if you have a small or large parking lot. All you need is to rent a truck and a trailer to set it up for your customers.

6. Changeable Letter Signs

A changeable letter sign is made from materials such as plastic or metal, and it is easy to carry from one location to another. It can be posted in front of your store, or it can be rotated with different business names on your store for an effective sign that promotes repeat business.

Conclusion

Now that you know what kind of business signs to use, there is only one important question left: How much will it cost you? Well, small retailers rarely pay thousands of dollars to a custom sign company for their custom-made business signs because there are many cost-effective and convenient ways to advertise their businesses. If you follow the tips we discussed in this article, your business will definitely benefit from more traffic and sales from repeat customers. 

If you need a custom business sign, contact our team here at Midtown Signs today! We would be happy to discuss the cost with you and get you a quote right away. 

3 Key Ways That Vehicle Wraps Can Reinforce Your Brand

Business owners need to always find different ways to stand out. There is a lot of competition going on, after all. They need to always be visible to consumers without overspending on marketing. Using vehicle wraps will increase the presence of your business. It will leave a lasting impression and make your brand memorable.

Our local sign company in Kansas City can help out with effective marketing. Traditional marketing tactics such as vehicle wraps can reinforce your brand. It's the key to having an eye-catching yet professional way of marketing your business. Using the right design for vehicle wraps plus social media presence will greatly benefit your business marketing.

1. Gives the Customer Confidence

When the consumers have not heard or seen your brand, they might feel that it's risky to do business with you. Our local sign company in Kansas City can help by giving potential customers more confidence in your business. Remember that most consumers will not risk having a bad experience with unknown companies.

Benefits of Vehicle Graphics:

• The right vehicle graphics will make your business look more legit.

• It will make the customers confident that they will get their money's worth.

• Having a professional presentation will make your business stand out.

• Vehicle wraps can increase your brand's reliability.

• It will entice consumers to prefer your business over the competitors.

2. Brand Recognition

Using vehicle wraps can increase your company's visibility. People can see your brand wherever you go. It's an effective way of marketing that will help with brand recognition over time. When people see your vehicle, they will remember to buy from you. It will improve sales since consumers like seeing visual representation before buying.

Seeing your vehicle wrap will also provide social proof that your business exists. When they see your company vehicle, it will entice people to also prefer your company. Seeing your vehicle on the job will make people trust your brand more. When they see that other people are buying your products, others will feel confident to buy from you as well.

3. Enhances the Advertisement

Using vehicle graphics is one of the most cost-effective ways to market your business. If you're using a company vehicle, it should reach thousands of potential customers out there. Make sure to use vehicle wraps to increase your chances of becoming more visible. It also enhances the advertisement that you're currently using.

Advertising on billboards is very expensive compared to vehicle wraps. Fighting for prime spots may not be worth it if you're still a startup. This traditional way of advertising is ideal for huge brands. Vehicle wraps will not only help you to reach more people. It's also a one-time expense, and you can use it for marketing for a long time.

What Are the Types of Vehicle Graphics?

a. Full or Partial Wraps

If you want to use vehicle graphics, you can choose between full or partial wraps. It will help your brand to be recognized and provide a positive image. A local sign company in Kansas City may use vinyl to cover your vehicle. These large sheets will be heated to wrap around your car.

These vehicle wraps are durable, so you can use them for a long time. If you want to remove them after a certain period, you can do so. It's best to keep them on for as long as you can to use them for marketing your business longer. Vehicle wraps can make your brand stand out without overspending.

b. Spot Graphics

Spot graphics are self-adhesive that can provide an easy way of advertising your business. This is a vehicle lettering, and it will be attached to the vinyl. They are recommended to use for promotions since they can provide a fast turnaround. It's a good marketing strategy for your company car.

These are also affordable and a good alternative for fill or partial wraps. If you don't want to cover up your vehicle, spot graphics are the best choice. This is designed to fit the color and body of your vehicle. It will not cover up the entire vehicle, but it can still have a great impact on your marketing.

c. Magnetic Signs

If you're looking for a cost-effective but simple design for your company vehicle, magnetic signs will work for you. It will provide amazing vehicle branding. Unlike other types of vehicle wraps, magnetic signs can be moved in different parts of your vehicle. It's fade-proof and easy to clean if you decide to place it in other areas of your vehicle.

What Are the Benefits of Using Vehicle Wraps for Marketing?

1. Low-Cost Awareness

Vehicle wraps can be used to market your business anytime. It's a low-cost type of advertising without spending more for additional reach. These vehicle wraps can last for at least five years. It's an affordable investment and can work for any type of business.

This form of marketing is known to be the most cost-effective. They can give you a lot of impressions without paying more. Other traditional marketing tools will make you pay extra. Vehicle wraps will only cost a one-time installation and can generate up to 30,000 impressions daily.

2. Strategic Versatility

Using vehicle wraps provides you the opportunity to get as many impressions as you can. It can be used in the short or long term. You can use it as a promotional tool or a long-term advertisement. Don't worry about the design since you can choose if you want it to be a full or partial wrap.

3. Targets Local Consumers

Company vehicles usually drive or park around the neighborhood. It can be used to deliver goods or provide service. Adding a vehicle wrap will make people aware of your business. It can get the attention of people, even if it's just parking. Vehicle wraps will provide more sales and customers for your business locally.

4. Consistency

Using vehicle wraps can make your campaign consistent. Whether you're driving or parking the company vehicle, people will see it. Your brand will appear and feel more reliable that way. Aside from the marketing benefits, vehicle wraps can also protect the vehicle. It can be weatherproof, and you can also have a fixed cost with advertising. 

Looking to Add a New Custom Awning to Your Kansas City Business?

Improve the Beauty and Feel of Your Business

Are you looking to spruce up the appearance of your business and give it a pop of color? If so, then adding a custom awning from Midtown Signs will do just the trick! Our custom sign company specializes in awnings that will work with you to choose the best placement, style, fabric, and colors for your small business. Your awning will be custom-designed and built to your specifications.

So what are some of the benefits? Keep reading to review more!

7 Benefits of Installing a Custom Awning on Your Small Business

Awnings act as a natural air conditioner, keeping you cool inside and out. An awning can even provide shade for customers as they queue just outside your business. Consider calling a reliable custom sign company in Kansas City that offers affordable custom awnings made from high-quality components and materials. Awnings are an excellent method to add value to your business while improving comfort and enjoyment.

1. Power Saver. 

Awnings may help you save money on your energy costs. Did you know that? When properly built and maintained, awnings limit the amount of direct solar heat that enters your business through windows. Installing an awning on your business might save you up to 25% on your summer cooling expenditures. 

2. Boosts the Value of Your Property.

Because they provide a usable area to your business, awnings may help increase the overall property value. They also offer owners a good resale value and attractiveness for any buyers looking for an outside space where they can enjoy themselves in the shade.

3. It shields your property.

Awnings are a great method to increase the value of your property. The primary source of heat and UV radiation is the sun. Awnings are a great way to shield and protect your business' decor from fading or being damaged by the sun, both inside and out. If you let it, the sun may degrade expensive assets like hardwood flooring and carpets. An awning may help protect your property from the sun's damaging heat.

 

4. Weather Protection for Customers.

Adding a retractable awning over the front of your business will give much-needed shade while also shielding your clients or customers from the sun's dangerous UV rays. By using an awning to reduce direct sunlight on your business, you may lower the temperature by up to 20°F.

 

5. Preserves Your Indoor Furniture.

A customized awning will keep the sun's heat and harmful UV rays out of your business more effectively than blinds or curtains, allowing it to cool down. As a result, you can considerably reduce curtains, furniture, carpets, floors, and other interior furnishings. An awning can also help reduce glare on computer and television screens.

6. Increased Visibility and Marketing Potential.

Companies with awnings are easier to spot from the road or sidewalk. Choose an awning that is branded to fit your company’s colors, logo, and designs. This will give you a more noticeable store front while also adding a more polished look to your store. 

7. Built to last and easy to maintain.

Awnings repel water and are mildew resistant. In addition, a retractable awning will remain bright and lovely for at least ten years.

For simple canopy fabric maintenance, just follow these steps:

Step 1: Brush away any loose dirt.

Step 2: Using a spray bottle, apply a cleaning solution of water and mild soap.

Step 3: To clean, use a soft bristle brush.

Step 4: Allow the cleaning solution to penetrate the fabric.

Step 5: Rinse vigorously to eliminate all soap residue.

Step 6: Allow it to air-dry.

3 Popular Types of Custom Awning for Your Business in Kansas City

1. Fixed Metal Awnings

Awnings of this type are tough, hand-crafted, and composed of steel and aluminum. Copper, bronze, pewter, and black powder-coated matte colors are the most popular ones. Modular fixed metal awnings are simple to construct and install, whether you want a sleek appearance or a beach look.

2. Fixed Fabric Awnings

Fixed fabric awnings are a terrific alternative when you need additional shade, and they're also great for adding a decorative touch to your business. With various awning types and an even bigger selection of awning fabric colors, valance trimmings, and designs, these awnings allow full customization.

3. Retractable Awnings

Manually retractable and motorized retractable awnings are fully manufactured and ready to install. Retractable awnings are available in a range of sizes to give quick and easy cover at your business, especially if you have an outdoor patio area for dining or entertaining. You may create a unique design that fits the size and style of your business and outdoor space. You can deploy and retract your awning with the push of a button.

Other Awning Options

Keep the following options in mind while buying an awning:

• Form

Awnings come in various forms, colors, and sizes. They may be used to cover a variety of open places, such as windows, doors and entryways, decks, porches, and patios. An awning may also be used to shade RV windows or give additional cover for an RV.

• Design

Awnings can be either fixed/permanent or retractable/temporary. It can be rolled in or folded up. Stationary awnings must have solid frames to protect them from rain, snow, and wind. Choose between manual and automated retractable awnings during your purchase. The latter are motorized. 

• Materials

Canvas awnings are popular due to their durability and low cost. Still, their tendency to collect rain and snow can pose a safety hazard. On the other hand, metal awnings are often made of aluminum and other incredibly durable and long-lasting metals. So whether you choose a canvas or aluminum awning, the frame should be made of metal. However, wood frames are available on some models.

Are you looking for the ideal awning for your small business? Then, choose Kansas City's top custom sign company. We have the skills and equipment to design and install the ideal commercial awning to make your business even more energy-efficient and eye-catching to the public.