Small retail stores face a lot of competition from bigger retailers as well as online stores. Instore and online shoppers never tire of browsing through beautiful displays and reading informative product descriptions. But in order to build a retail business, store owners need to be creative in how they set up their storage space and attract customers who are browsing for products that may even be cheaper at big retailers.
One way to do so is by creating custom business signs, which can include images or logos that reflect the style and personality of their small businesses. Business signs serve the purpose of making an impression on shoppers and act as a way to grab their attention. In this blog post, we introduce some tips to help small retailers create custom business signs that will boost their sales through the help of a custom sign company or by themselves.
1. Create a Theme for Your Business
A theme makes it easier for customers to find your store among other similar businesses. For example, if you own a pet store that sells dog food and accessories, you could create a dog/pet-related theme with your business name as the title and have images or logos of dogs or cats on your business sign. It would be appropriate for you to display pictures of your products on the sign.
2. Create a Memorable Design
You can create a memorable design for your business sign using any graphics program, but the important thing is to make your business sign stand out among others in the same industry. You will be surprised at how creative you can get in making an unforgettable image or logo that portrays your personality and style as a retailer.
3. Promote Your Business With a Catchy Slogan
You can create an effective, eye-catching, and memorable slogan to promote your store by using a combination of words and images or an acronym. It should sound pleasant to customers and be easy to remember as well. For example, if you own a pet store that sells dog food and accessories, you could create a catchy slogan such as "All Dogs Go To Heaven."
4. Encourage Repeat Business With Discounts
Small retailers can encourage repeat business with promotional discount offers that are exclusive to their customers. Examples include 10% off your first purchase or an additional 10% off if you purchase more than one product. Customers love getting such offers as it makes them feel special and valued, and they will most likely become loyal customers in the future.
5. Encourage Customers to Post on Social Media With Attractive Discount Offers
Customers will return if they develop an emotional bond with you and your products. Use social media such as Facebook, Twitter, Pinterest, or Instagram to promote discounts. Show off a carefully selected selection of your best products and make them irresistible to shoppers who love shopping for more than one product at a time.
6. Promote Your Business at Trade Shows
A well-designed business sign will attract customers to your store, but you can also increase the number of customers that come into your store by exhibiting at trade shows. It is an effective way of reaching out to a large number of potential customers who are looking for products and services that you offer.
7. Create a Fun and Unique Design
Many small retailers can benefit from attending business seminars or workshops on retail business. There are many useful and innovative ideas to help retailers attract customers and increase sales. For example, you can create a unique collection of products for sale, such as pet toys, clothes, accessories, and food that have a cute appeal to them. Don't forget to display them in your store with cute business signs that reflect their fun appeal.
What Are the Most Cost-Effective Signage Ideas?
There are many custom business signs that can be added to your store, so if you have a limited budget, here are five ideas to help you save more money.
1. A-Frame Signs
A-frame signs are convenient and cost-efficient signs for small retailers. They could be placed in both indoor and outdoor areas of your store, and the biggest benefit is that they are easy to make. They can be made from cardboard or plywood, which is enough to attract customers to your business.
2. Monument Signs
If you have a building that has a large space, you could install a monument sign. It is customizable, and it has the potential to attract customers because most of them like grand and impressive signs. For example, if you are selling flowers, it makes sense to create an attractive shape of a bouquet with blooming flowers on your business sign.
3. Bar Signs
For retailers that sell alcohol, there is an appealing way to encourage repeat business with bar signs. It can be made from wood or metal, and it is easy to display as it is placed on a counter. It will encourage customers who are shopping for food and drinks to visit your store.
4. Wall Murals, Prints, and Graphics Materials
Many small retailers can apply graphics materials such as wallpaper, prints, and posters that look like natural scenery to their stores. Customers will get excited if they see a beautiful, realistic image or logo on their business sign. It will encourage repeat customers and reinforce the brand or personal message you stand for.
5. Mobile Signage
A mobile sign is a billboard that is parked in front of your business with the name of your store and contact details printed on it. It is an effective way of promoting your business on a budget, especially if you have a small or large parking lot. All you need is to rent a truck and a trailer to set it up for your customers.
6. Changeable Letter Signs
A changeable letter sign is made from materials such as plastic or metal, and it is easy to carry from one location to another. It can be posted in front of your store, or it can be rotated with different business names on your store for an effective sign that promotes repeat business.
Conclusion
Now that you know what kind of business signs to use, there is only one important question left: How much will it cost you? Well, small retailers rarely pay thousands of dollars to a custom sign company for their custom-made business signs because there are many cost-effective and convenient ways to advertise their businesses. If you follow the tips we discussed in this article, your business will definitely benefit from more traffic and sales from repeat customers.
If you need a custom business sign, contact our team here at Midtown Signs today! We would be happy to discuss the cost with you and get you a quote right away.