The Top Reasons Why You Should Brand Your Business With Frosted Etched Window Film

If your business has a lot of windows or mirrored glass, your first assumption might be that you can’t do a lot with the space. However, this is thankfully incorrect! It just calls for a little creativity and time spent with the pros, such as our Midwest sign company in Kansas City. The best way to utilize this space is through frosted window films! They can be used for decorative or privacy purposes, and it doesn’t require you to remove or change any existing glass. These frosted etchings go on right over the top.

It’s no secret that glass is expensive, especially in the current economic climate. The most cost-effective and earth-friendly way to use glass for advertising is to keep what you have and opt for frosted etchings. Not only will this beautify your store front, but it will also help you with branding. Keep reading to learn more!

Uplift Your Business

So what are some of the best ways to use these frosted etchings? We have a few ideas you might like to consider:

Create Privacy with Frosted Partitions

If you have a restaurant that has glass partitions separating various sides of the booths, you might want to consider getting them frosted. This can help create an added layer of privacy for your customers as they eat food or carry on conversations. It will create the illusion that they are in a more secluded and private spot than they actually are. 

This is also a great choice for offices with glass cubicle spaces. While not every employee can have their own private office, putting film over the glass can help create a private and less distracting workspace. After all, if you can see the tiny movements of everyone around you, even out of the corner of your eye, it can serve to be counterproductive. 

Sophisticated Branding

In truth, frosted glass just looks nice, combining the right amount of professionalism and artistry. They can feature all sorts of various designs, styles, fonts, and more! You can work with our Midwest sign company in Kansas City to come up with the perfect display to showcase your business. We want to brainstorm together and find what would really appeal to you as well as your customer base. 

Don’t worry, frosted glass isn’t just a good look around the holidays or winter time. It can be a timeless addition to your business! And getting it custom made and designed ensures that it looks especially stunning and fits your needs. In this case, frosted glass is both functional and practical, as well as beautifying! 

Shade and Light Filtering

Window films are an especially great choice if you have a large glass storefront but don’t want to cover it up with blinds or curtains. However, if you left it open, it could be a bit too bright and not very energy efficient. And covering it with vinyl isn’t a bad choice, per say, but it could cause you to miss out on some of the natural lighting. 

Frosted window films are an excellent way to meet in the middle. You can still utilize the space for branding or advertising, but without missing out on the natural daylight. Plus, it allows the light that comes in to be muted and softer, which can be really great for the overall environment of your shop. For example, if you own a cafe or a bookstore, this sort of ambient setting can be a huge selling point for customers.

Final Touches

Another great point about frosted glass films is that it just makes everything look complete. Just like putting a bow on a beautifully wrapped present or finding the complementary frame for a masterful painting, frosted glass creates an air of refinement for your business. It shows that you put in the effort and wanted to use your space to the fullest. Customers will surely notice how elegant and upscale it makes the whole of your business appear.

Count on Midtown Signs

Here at Midtown Signs, we are the pros in commercial signage and graphics. Our Midwest sign company in Kansas City has been making signs for generations and our team has over 158+ years of experience combined. We know what it takes to make your business stand out and want to create something unique just for you. 

Every Step of the Way

We want to keep our creation process as transparent and accessible as possible for our customers. So what does that exactly entail?  

First, we want to meet and talk over what your goals are for your glass etching or any other type of sign or graphic you want for your business. Do you want to beautify your storefront? Or are you looking for something more functional with a touch of elegance, such as help to create a private space? Outlining these in advance will help with the designing portion. 

From there, we will discuss what your vision is for a design or final outcome. We want to take a look at what you currently have and make evaluations. Even if your idea is sketched out on the back of an envelope or scribbled onto a napkin, we can collaborate and bring your ideas to life in a way that is truly stunning. 

Lastly, we work to create your vision! We promise to keep in the loop all along the creation process, as we want to ensure that you are getting exactly what you asked for. Once everything is installed and good to go, don’t worry, we aren’t going anywhere! Should you have any questions or need help with maintenance, we are only a call away!

Contact Us Today!

If you are ready to try frosted etched window films for your business, give us a call or fill out the contact form on our website. We know that together, we can really give your business the competitive and creative edge that it deserves! 

Why You Should Revamp Your Business This New Year With a Custom Sign

Create the Best First Impression

Usually, your sign will be the first thing a new potential customer will see. Take advantage of this and make the best sign possible. The better their first impression will be, the more likely they will remember your business in the future, and therefore the more likely they will come back again.

1.) Help Customers Find You Easier

Obviously, customers need to be able to discover your business, to begin with. A big sign will attract more people and help them remember where your business is. This will also lead to more repeat business. Your sign should be large and easy enough to read from any viewable angle.

According to a study from BrandSpark/Better Homes and Gardens, 54% of shoppers in the study admitted that they drove by businesses they didn’t know about because the business signs were too small or difficult to read.

Don’t lose out on these potential customers! Get the affordable help of a custom sign company to make you a big, professional, and memorable sign!

Here’s the kind of signage you can expect from a custom sign company like Midtown:

• Large letters that are spaced out properly and in a color that contrasts well with the background. Larger letters that are spaced well are much easier to read compared to smaller letters that are too close together.

• Is positioned in an ideal place. The ideal spot is prominent and easy to view.

• Will be well-lit at night.

• The font will be suitable. It will be easy to read and not over-the-top for your business/industry.

• It will be different from the signs around you to help you stand out from the competition.

• There won’t be any distracting visuals in your sign.

2.) It Can Be the First Indicator of Quality

The aforementioned BrandSpark study also found that 33% of the shoppers mentioned that a high-quality business sign was the main thing that drew them into a store they had never been to before.

Also, 38.5% of shoppers have made assumptions about whether a store was good or not just based on the sign alone! Unclear or unattractive signs repel many new customers every day.

So, ensure that you give potential new customers the best possible first impression of your store. Your product or service might be the best in the world, but if your sign looks ugly and like it was made by amateurs, then customers will likely assume that this applies to your business, too.

 3.) It Pays for Itself

Your business sign is a long-term investment. It pays for itself, and cheaper, low-quality signage will be a net loss in the long run. In some cases, having no signage at all can be preferable to having very low-quality signs.

Even if the cheaper sign is brand new and looks good, after being exposed to the elements for a few years, it’ll show its age. It will look old, dilapidated, and deteriorated. High-quality signage, on the other hand, will still look incredible for much longer than a few years.

4.) Increase Your Brand Exposure

The sign you choose says much about your brand. That’s why a good sign is one of the best ways to show your brand to the public. It’s crucial to make it stand out from the other signs your competitors use and get the attention of potential customers. The goal of your sign should be to communicate a friendly, welcoming, and enticing message from your company.

For your sign, be sure to include your brand colors and get in touch with expert installers so that they can mount it securely, evenly, and with the appropriate amount of spacing. With that, your business sign will make your business stand out and bring more new and repeat customers to your doorstep.

As we said, whenever people look at your sign, they will make some assumptions about your business. You want those assumptions to be positive ones. It’s all about evoking positive emotions such as professionalism, friendliness, reliability, dependability, and confidence.

5.) It’s Cost-Effective Advertising

It’s one of the best ways to cost-effectively advertise your business. While you may think the initial investment is a lot, it’s still better to invest in a quality sign for the reasons mentioned above.

After the sign is created and installed, there aren’t that many upkeep costs required. If the sign was made well and is high quality, then it shouldn’t need that much maintenance, and it will last for several years.

 6.) You’ll Have Constant Passive Marketing 24/7

Everyone loves passive income; well, how about some passive marketing? That’s what quality business signs do. They work for you all day, every day, don’t need to be paid, you get the idea. Your business is being advertised non-stop to anyone who passes by.

Since you’ll want to take advantage of this excellent form of marketing as much as possible, keep it well-lit during nighttime and on darker days.

7.) A Custom Sign Company Can Make Any Customization for You

This may seem like an obvious point, but there are a great many implications and possibilities for custom business signage. We’re talking about almost any layout, color, design, or style you’d like to have – it can be made for you.

You can let your creativity shine through as much as possible or be more conservative in your signage design. Regardless of which approach you prefer, the key is to be different. Most customers who were surveyed preferred to see a greater variety in signage and did not want to see every sign looking the same.

A custom sign company with a team of professional designers can be a great help here. If you plan to keep your business open for many years to come, paying extra for someone who can design an eye-catching and effective sign will be worth far more.

The Difference Between Customizable and Custom-Made

Usually, a business sign is non-customizable after it’s already been made. But, if you instead opt for a customizable custom sign (digital signs, for example), then you’ll be able to quickly and easily change the sign whenever you’d like!

How to Choose the Best Monument Sign For Your Business

Yes, visibility is important in promoting your brand online and offline. The competition is tough nowadays, so you have to tap on both social media and traditional advertising to get more customers to your doorstep. 

With that being said, monument signs help you attract customers without having to chase them. Using commercial signs and graphics in promoting your business is very effective in brand awareness, and a monument sign can help you introduce your business to your target customers.

What Is a Monument Sign?

A monument sign is one type of traditional or offline advertising that has a low profile or is built near the ground. With that in mind, it’s also commonly referred to as a ground sign or signage usually made of stainless steel, wood, metal, brick, stone, or other similar materials.

Signage is very important to spread the word about your business. It doesn’t matter if you’re a small or big business; your signage will always work to your advantage giving you 24/7 visibility. In addition, certain signs can be illuminated, especially at night, to grab customers’ attention.

Monument signs are highly functional and can provide great value for your business, no matter what industry you’re in. More so, having monument signs will give your customers the impression that you are a reputable and legitimate business.

Monument signs follow certain city code height regulations depending on your goals. These are typically installed in busy traffic areas or near office buildings.

How to Choose the Best Monument Signs for Your Business

When you’re trying to formulate a strategy to promote your business, choosing a monument sign that screams “Buy Now!” is mission-critical for your business. 

A lot of entrepreneurs or business owners tend to get overwhelmed with the little details involved with monument signs. So, these little details tend to be overlooked or forgotten. Here are a couple of things to consider when choosing the best monuments signs for your business:

Design                      

It’s easy to get too excited and squeeze every idea you have into a monument sign. 

However, bombarding your signage with too many commercial signs and graphics may work against your branding strategy because it can get too overwhelming to look at. Remember what they say – less is definitely more.

The goal of every advertisement or signage is to connect with your audience in a digestible format. With that being said, you need information that is quick and easy to understand. You can never go wrong with the basics – so stick with it.

Options for design could be classic or modern, making your signage more appealing to today’s generation of shoppers. Monument signs that are well-thought will speak volumes about your business as being legitimate, credible, and solid.

If you are looking for more modern and catchy signage, then it’s best to go for molded plastic material or metal with LED lights that can best capture your brand’s unique voice and style. These monument signs can also have logos, emblems, or graphics that help customers identify your business right away.

Enhanced Visibility

The monument sign should be visible enough in terms of size and distance. This means it should be positioned at eye level. 

Placement and angle are also very important, so you should place the signage where it’s visible such as on the sidewalk or near the building or store entrance. You can do a mock test on your sign’s visibility to check if it’s clear and large enough for your customers to see.

Solid Construction

The construction of your monument sign is crucial to achieving a solid and long-lasting advertisement for your business. Look for materials or elements that give your monument sign that polished look that never goes out of style.

Apart from the usual materials, you can make use of alternative materials that are robust and add that sophisticated look to your business signage, such as concrete block, brick, stone pedestals, armored foam, wood, aluminum, or stucco. 

These materials add that layer of permanence to your business and are also durable and require very little maintenance.

Illumination

Certain zone restrictions may not permit LED lighting, but if your district has a green light on this, then illuminated signage would be a great bonus factor for your brand visibility, especially at night.

Why Do I Need a Monument Sign?

Monument signs are outdoor signs. Its main purpose is to grab your customers’ attention while they’re driving or passing by. 

Most businesses are located on busy roads or near parking lots. Thus, the goal of a monument sign is to pique customers’ curiosity so they will want to check you out and make that purchase.

Landmarks

Most business owners have monument signs installed in front of parking lots. In fact, you’ll see that some restaurants will put up another sign near their entrance. 

The goal here is mostly to grab driver attention. That is why you have to create eye-catching signs to entice drivers to drive into your business parking lot and buy from your business.

Increased Foot Traffic

Most monument signs attract people who did not have an original intent to buy from your shop. How it usually goes is that the driver just happens to notice your business because of your signage and decides to buy right then and there. 

With a monument sign, you get to speed up not just foot traffic but also purchasing decisions. So, even if a customer stops by just to inquire about your services, they may actually just buy right on the spot.

If the big brands still have monument signs placed in different locations, a new business should definitely have one or more. 

Commercial signs and graphics effectively promote new or unpopular businesses that need exposure to a wider audience. Monument signs serve as a beacon to pull in more people to your store or business.

5 Ways That a Vehicle Wrap Can Benefit Your Business

Vehicle wraps are an efficient method to promote your company. It has doubled in popularity in recent years due to its success as an efficient and persuasive marketing approach. 

The way firms promote has changed dramatically in the last decade or two. Vehicle wraps are a kind of marketing media intended to be high-impact but simple in approach to broaden a company's reach and raise brand recognition.  

Traditional means of getting a product name out to prospective clients have grown more ineffective as a growing number of individuals choose to watch programs rather than read printed material. For example, Popup advertisements and side adverts aren't as successful as conventional advertising strategies since customers may conceal or pay to avoid them. 

Vehicle wraps are regarded by the Outdoor Advertising Association of America (OAAA) as one of the most cost-effective forms of advertising accessible to small businesses. For example, a company that employs a car with eye-catching vehicle wraps may generate up to 50,000 impressions each day on average.

Vehicle wraps done by the best custom sign company may be used for long-term advertising or short-term promotions of certain items or special events. You can develop a planned marketing campaign throughout your city since you control the design and where the vehicle will pass. 

There are various advantages to attaching your product or business brand to automobiles. If you've been looking for a fresh way to advertise, opt for the cost-effective vehicle wrap. Just be sure to use the services of a reliable custom sign company.

Here are a few compelling reasons why you should consider employing vehicle wraps to promote your company:

Unrestricted Mobile Exposure

One of the reasons many business owners opt to wrap their corporate cars is because their firm gains visibility every time a vehicle is driven. Because it is difficult to get a company or product name out to the public via traditional methods, this kind of exposure is becoming more popular.

Wrapped automobiles, on the other hand, do it inconspicuously. Vehicles with inscriptions or images on them attract a lot of attention. The wrapped vehicle may be seen by everyone on the road, in buildings, or on the sidewalks. People can then pull out their phones to discover more about your business. Because most cars are plain-looking without markings, the human eye is attracted to anything that stands out. Therefore, the importance of an adequately wrapped car cannot be overstated.

When someone sees one of your wrapped vehicles for the first time, it might be the first impression they get of your firm. Since it will draw a lot of attention, you'll want to make sure it appears aesthetically appealing and is done by a good custom sign company. In addition, since other drivers are likely to see the vehicle, the lettering must be readable. At the same time, you also don't want it to be overly distracting. It's a difficult balance to achieve since you want people to notice yet not be put off by the look.

Repurpose Assets for Your Business

You don't need to purchase a new car or fleet when you have wrapped vehicles. When you wish to alter or change the advertisement, just remove the wrapper and replace it. Use your current assets to market more effectively. For example, if you already have service trucks, employing them for advertising reaches a vast audience and gives your vehicles a new function. This gives your cars a unique design while keeping your advertising updated. It also makes it easy to experiment with various wrappers to determine which one gets the attention and reaction of most customers. 

Wrapping your car is a very cost-effective strategy to get more exposure while traveling to areas you would typically go to anyway. It's tough to pass up the opportunity to kill two birds with one stone, particularly when it comes to marketing.

Additional Promotion

It's pretty common for vehicle wrapping to be used as a complement to other forms of advertising rather than a stand-alone strategy. It's challenging to find a more excellent value in advertising money than car wraps. As you go about your daily routine, you'll be able to reach a wide range of people with a mobile advertising piece.

Integrate it into your current marketing strategy, and then the wrap may be used to provide the same look and feel as your previous campaigns. The fact that most individuals have to go out and conduct their daily chores is a universal truth. And that's all that's needed for your car wrap advertising to target a prospective buyer.

Effortless Advertising

 Even if you don't use your car a lot or park for long periods in front of your house or business, there's still exposure. However, people are more likely to notice your ad when your vehicle moves, making it more successful.

The next time someone parks their car near yours and notices your car wrap, they'll be able to use their phone to conduct some research on the product or service you provide while they head to their destination. A simple photograph might serve as a reminder for them later on.

Marketing on Your Own Terms 

Unlike other forms of print advertising, such as billboards, automobile wrap advertising does not impose any restrictions. The only rules you must observe are the ones you choose for yourself.

Consumers have a good strong impression of branded automobiles. It's considered a sign of a well-run company. Your company's ability to buy branded cars indicates to customers that your company is well-established, making it more trustworthy.

You may use vehicle wraps to promote your company in many ways. Getting the services of a good custom sign company should get you started. Don't be scared to contact us if you have any queries!

Finally, car wraps assist in preserving the value of your vehicles. Protecting your vehicle's paint and finishing with removable wraps ensures that it will be more valuable when it's time to sell it.

6 Helpful Tips for Adding a Lobby Sign to Your Office

Create the ideal lobby signs to help your company stand out.

 Lobby and office signage may help guests find their way and establish a tone. However, creating the appropriate signage for your workplace may not be as simple as you think. The best commercial signs and graphics companies invest a significant amount of time and effort to provide you with the best available signage. Here are some of the factors that sign designers think about during the design process due to their importance in creating an initial tone for clients, guests, and staff.

Check out these 6 tips!

Effective lobby signage may convey professionalism, expertise, originality, or whatever else you want guests to feel when they arrive in your domain. Even if the initial impressions are formed subconsciously, they are essential to your entire branding plan. 

Are you on the lookout for signage to hang in your lobby? Continue reading for more information on how to make the most effective lobby signs for your company.
  

1.) To help your brand grow, tell your story.

Prominent, bold, one-of-a-kind signage that includes a company's emblem is the rule of the day in an era when branding is everything. Whether a company is the building's only occupant or rents a level or two, they want everyone to know. Office lobby signage may help you tell your company's story. The more your clients know about your company, the simpler it will be to become familiar with your brand. 

A lobby sign depicting your company's history is an excellent method to highlight your company's heritage. You may also include any professional distinctions you have received throughout the years, which you may do by including murals and portraits in your lobby. 

With the many custom signage choices available, you can design a stunning lobby sign that elegantly displays your company name, logo, and slogan to establish your brand straight away. Lobby Signs may be fashioned out of any material, such as acrylic, glass, metal, or wood, and can incorporate intriguing dimensional components that showcase your business. 

2.) Make a good overall impression on your customers.

You want your customers to feel at ease the instant they step into your business. Having an eye-catching bespoke lobby sign can help with this. To begin with, it notifies them that they have arrived at the proper spot, removing any doubt or sense of wasted time.

Second, a well-made sign by the best commercial signs and graphics company conveys that you are a well-established and respectable company. As a result, customers will be more assured that they are working with a reputable company. 

Third, because they establish the tone for visitors to your property, lobby signage may significantly influence a firm. A well-thought-out and implemented lobby sign may create a welcome atmosphere and set the tone of your business.

3.) Maximize your available space by studying the size of your walls.

Come up with the correct signage for your needs by evaluating your wall size. How much space do you have for signage in the lobby? The answer will determine the sort of signage you require. It's not only a matter of picking the perfect signage made by the best commercial signs and graphics company for your business. It's all about creating signage that fills in the blanks and maximizes the amount of space you have available. Only the most seasoned and knowledgeable commercial signs and graphics specialists fully understand this.

You don't want enormous, gigantic workplace signage if you have a small lobby or office. However, because some signage may make your location look tight or packed, size is crucial; incorrect signage will never create a positive image because it shows that the company is unprofessional.

4.) Make use of contrasting colors and textures.

The colors you choose for your lobby area may make or break the overall appearance of the workplace signs you put in your welcome place. For example, a gleaming metal cut-out sign set against a vibrantly colored backdrop conveys confident professionalism. On the other hand, a beautiful corporate lobby sign made of smooth and textured metals can complement the décor. This choice will make your company stand out and might be a great addition to your overall brand image.

5.) Display lobby signs that point people in the right direction.

Signs in your lobby may aid your business by providing essential business information to clients, such as directions or business operations that help customers have a smoother visit.

These include the locations of restrooms, elevators, cafeterias, staircases, and various other places or objects that people are seeking. When there is no receptionist, or there is a lot of traffic in the lobby, directional signs are even more crucial.

 These lobby navigational signage should be among the most visible in your structure. A good lobby sign company will work with you to ensure that your lobby signage strikes an even balance between providing a practical function and creating a friendly and on-brand first impression for your company.

If a business has a concierge or front desk area, some of your signs should indicate that this is where to go for help. Depending on the office's status, it could be something besides a table plate that states "Concierge."

 Some reception spaces include a half-wall encircling the desk where the receptionist or security staff is situated. It’s important to allow adequate space to indicate the function of the space, such as receptionist, security, welcome center, or other. The reception area also gives an excellent chance for aesthetically appealing lobby signage and directional signs that orient your guests and enhance your business image.

6.) Make long-lasting memories.

We've all heard the adage "initial impressions last," and it's especially true in business. An excellent first impression may kick start a long-term connection with your consumers. Customers are said to see your signage as a reflection of the quality of your products and services. Seeing a properly produced sign as soon as people enter informs them how serious you are about quality.

Finally, depending on your industry, don't pass up possibilities to promote your brand through lobby signs in guest pictures, on social media, or as a setting for webinars or video calls.