Create the Best First Impression
Usually, your sign will be the first thing a new potential customer will see. Take advantage of this and make the best sign possible. The better their first impression will be, the more likely they will remember your business in the future, and therefore the more likely they will come back again.
1.) Help Customers Find You Easier
Obviously, customers need to be able to discover your business, to begin with. A big sign will attract more people and help them remember where your business is. This will also lead to more repeat business. Your sign should be large and easy enough to read from any viewable angle.
According to a study from BrandSpark/Better Homes and Gardens, 54% of shoppers in the study admitted that they drove by businesses they didn’t know about because the business signs were too small or difficult to read.
Don’t lose out on these potential customers! Get the affordable help of a custom sign company to make you a big, professional, and memorable sign!
Here’s the kind of signage you can expect from a custom sign company like Midtown:
Large letters that are spaced out properly and in a color that contrasts well with the background. Larger letters that are spaced well are much easier to read compared to smaller letters that are too close together.
Is positioned in an ideal place. The ideal spot is prominent and easy to view.
Will be well-lit at night.
The font will be suitable. It will be easy to read and not over-the-top for your business/industry.
It will be different from the signs around you to help you stand out from the competition.
There won’t be any distracting visuals in your sign.
2.) It Can Be the First Indicator of Quality
The aforementioned BrandSpark study also found that 33% of the shoppers mentioned that a high-quality business sign was the main thing that drew them into a store they had never been to before.
Also, 38.5% of shoppers have made assumptions about whether a store was good or not just based on the sign alone! Unclear or unattractive signs repel many new customers every day.
So, ensure that you give potential new customers the best possible first impression of your store. Your product or service might be the best in the world, but if your sign looks ugly and like it was made by amateurs, then customers will likely assume that this applies to your business, too.
3.) It Pays for Itself
Your business sign is a long-term investment. It pays for itself, and cheaper, low-quality signage will be a net loss in the long run. In some cases, having no signage at all can be preferable to having very low-quality signs.
Even if the cheaper sign is brand new and looks good, after being exposed to the elements for a few years, it’ll show its age. It will look old, dilapidated, and deteriorated. High-quality signage, on the other hand, will still look incredible for much longer than a few years.
4.) Increase Your Brand Exposure
The sign you choose says much about your brand. That’s why a good sign is one of the best ways to show your brand to the public. It’s crucial to make it stand out from the other signs your competitors use and get the attention of potential customers. The goal of your sign should be to communicate a friendly, welcoming, and enticing message from your company.
For your sign, be sure to include your brand colors and get in touch with expert installers so that they can mount it securely, evenly, and with the appropriate amount of spacing. With that, your business sign will make your business stand out and bring more new and repeat customers to your doorstep.
As we said, whenever people look at your sign, they will make some assumptions about your business. You want those assumptions to be positive ones. It’s all about evoking positive emotions such as professionalism, friendliness, reliability, dependability, and confidence.
5.) It’s Cost-Effective Advertising
It’s one of the best ways to cost-effectively advertise your business. While you may think the initial investment is a lot, it’s still better to invest in a quality sign for the reasons mentioned above.
After the sign is created and installed, there aren’t that many upkeep costs required. If the sign was made well and is high quality, then it shouldn’t need that much maintenance, and it will last for several years.
6.) You’ll Have Constant Passive Marketing 24/7
Everyone loves passive income; well, how about some passive marketing? That’s what quality business signs do. They work for you all day, every day, don’t need to be paid, you get the idea. Your business is being advertised non-stop to anyone who passes by.
Since you’ll want to take advantage of this excellent form of marketing as much as possible, keep it well-lit during nighttime and on darker days.
7.) A Custom Sign Company Can Make Any Customization for You
This may seem like an obvious point, but there are a great many implications and possibilities for custom business signage. We’re talking about almost any layout, color, design, or style you’d like to have – it can be made for you.
You can let your creativity shine through as much as possible or be more conservative in your signage design. Regardless of which approach you prefer, the key is to be different. Most customers who were surveyed preferred to see a greater variety in signage and did not want to see every sign looking the same.
A custom sign company with a team of professional designers can be a great help here. If you plan to keep your business open for many years to come, paying extra for someone who can design an eye-catching and effective sign will be worth far more.
The Difference Between Customizable and Custom-Made
Usually, a business sign is non-customizable after it’s already been made. But, if you instead opt for a customizable custom sign (digital signs, for example), then you’ll be able to quickly and easily change the sign whenever you’d like!