Looking to Add a New Custom Awning to Your Kansas City Business?

Improve the Beauty and Feel of Your Business

Are you looking to spruce up the appearance of your business and give it a pop of color? If so, then adding a custom awning from Midtown Signs will do just the trick! Our custom sign company specializes in awnings that will work with you to choose the best placement, style, fabric, and colors for your small business. Your awning will be custom-designed and built to your specifications.

So what are some of the benefits? Keep reading to review more!

7 Benefits of Installing a Custom Awning on Your Small Business

Awnings act as a natural air conditioner, keeping you cool inside and out. An awning can even provide shade for customers as they queue just outside your business. Consider calling a reliable custom sign company in Kansas City that offers affordable custom awnings made from high-quality components and materials. Awnings are an excellent method to add value to your business while improving comfort and enjoyment.

1. Power Saver. 

Awnings may help you save money on your energy costs. Did you know that? When properly built and maintained, awnings limit the amount of direct solar heat that enters your business through windows. Installing an awning on your business might save you up to 25% on your summer cooling expenditures. 

2. Boosts the Value of Your Property.

Because they provide a usable area to your business, awnings may help increase the overall property value. They also offer owners a good resale value and attractiveness for any buyers looking for an outside space where they can enjoy themselves in the shade.

3. It shields your property.

Awnings are a great method to increase the value of your property. The primary source of heat and UV radiation is the sun. Awnings are a great way to shield and protect your business' decor from fading or being damaged by the sun, both inside and out. If you let it, the sun may degrade expensive assets like hardwood flooring and carpets. An awning may help protect your property from the sun's damaging heat.

 

4. Weather Protection for Customers.

Adding a retractable awning over the front of your business will give much-needed shade while also shielding your clients or customers from the sun's dangerous UV rays. By using an awning to reduce direct sunlight on your business, you may lower the temperature by up to 20°F.

 

5. Preserves Your Indoor Furniture.

A customized awning will keep the sun's heat and harmful UV rays out of your business more effectively than blinds or curtains, allowing it to cool down. As a result, you can considerably reduce curtains, furniture, carpets, floors, and other interior furnishings. An awning can also help reduce glare on computer and television screens.

6. Increased Visibility and Marketing Potential.

Companies with awnings are easier to spot from the road or sidewalk. Choose an awning that is branded to fit your company’s colors, logo, and designs. This will give you a more noticeable store front while also adding a more polished look to your store. 

7. Built to last and easy to maintain.

Awnings repel water and are mildew resistant. In addition, a retractable awning will remain bright and lovely for at least ten years.

For simple canopy fabric maintenance, just follow these steps:

Step 1: Brush away any loose dirt.

Step 2: Using a spray bottle, apply a cleaning solution of water and mild soap.

Step 3: To clean, use a soft bristle brush.

Step 4: Allow the cleaning solution to penetrate the fabric.

Step 5: Rinse vigorously to eliminate all soap residue.

Step 6: Allow it to air-dry.

3 Popular Types of Custom Awning for Your Business in Kansas City

1. Fixed Metal Awnings

Awnings of this type are tough, hand-crafted, and composed of steel and aluminum. Copper, bronze, pewter, and black powder-coated matte colors are the most popular ones. Modular fixed metal awnings are simple to construct and install, whether you want a sleek appearance or a beach look.

2. Fixed Fabric Awnings

Fixed fabric awnings are a terrific alternative when you need additional shade, and they're also great for adding a decorative touch to your business. With various awning types and an even bigger selection of awning fabric colors, valance trimmings, and designs, these awnings allow full customization.

3. Retractable Awnings

Manually retractable and motorized retractable awnings are fully manufactured and ready to install. Retractable awnings are available in a range of sizes to give quick and easy cover at your business, especially if you have an outdoor patio area for dining or entertaining. You may create a unique design that fits the size and style of your business and outdoor space. You can deploy and retract your awning with the push of a button.

Other Awning Options

Keep the following options in mind while buying an awning:

• Form

Awnings come in various forms, colors, and sizes. They may be used to cover a variety of open places, such as windows, doors and entryways, decks, porches, and patios. An awning may also be used to shade RV windows or give additional cover for an RV.

• Design

Awnings can be either fixed/permanent or retractable/temporary. It can be rolled in or folded up. Stationary awnings must have solid frames to protect them from rain, snow, and wind. Choose between manual and automated retractable awnings during your purchase. The latter are motorized. 

• Materials

Canvas awnings are popular due to their durability and low cost. Still, their tendency to collect rain and snow can pose a safety hazard. On the other hand, metal awnings are often made of aluminum and other incredibly durable and long-lasting metals. So whether you choose a canvas or aluminum awning, the frame should be made of metal. However, wood frames are available on some models.

Are you looking for the ideal awning for your small business? Then, choose Kansas City's top custom sign company. We have the skills and equipment to design and install the ideal commercial awning to make your business even more energy-efficient and eye-catching to the public. 

6 Ways Commercial Signage Increase Your ROI

Still worried about your ROI? We have good news. We are here to provide signage trends that you will need to always be on top of your game, increasing your Return of Investment just before this year ends.

1.) Attracting Customers

First off, you will need to know how to attract your customers. But how, you may ask? You become overwhelmed as the opening day slowly comes. The sign you have put up turns heads, glancing at your store as they see something new is up in town. These potential customers passing by come to a halt to check out what is up and then proceed to walk into your newly established business store.

The graphics and aesthetic of your signage have caught their eye. As they continued looking around the place, you knew your store had piqued their interest. They suddenly want to avail your products. How has it come to this point? They might not even need your products and services in the first place.

Consumers are reported to be attracted to stores because of their signages. In addition, the commercial signs and graphics used in business signage attract potential customers into buying products. The increase in new sales will be a great pleasure the next year when you discuss signage upgrades.

2.) Building Brand Awareness

Second, you need to build awareness of the brand you have. You suddenly think again of how you will be able to get people to walk by the store. It doesn’t matter how high quality your signage is if nobody can even see it. Do not worry. You are thinking the right way.

This is where you put yourself out in the market as you slowly build your name, especially on social media. It is important to know your voice, brand, and the audience you want to reach. This makes your success rate much higher than before.

Building a brand is important as this is where you will express your business’ personality. When you finally know your brand’s voice, you need to stay consistent with it as it is what you will use to speak to your audience; potential customers and patrons alike. People buy from people they like and people they think are like them. So get yourself out there and show your business’ presence!

What now? You have incoming and repeat customers availing of your services. But what do they think about your products and services? 

3.) Listening to Feedback

This is where we go to the third step. You need to receive the feedback of your customers. The first two steps may take a while to be properly done, but as soon as you succeed in them both, you finally meet face-to-face customer feedback. Of course, you feel nervous, but that is alright.

It is important to keep in mind that every customer that walks in and out of the store is a different individual with their own opinion. Don’t hesitate to listen to them! People love being heard. Feedback always helps the business become much better than it was before.

You can ask your customers directly too. Is there anything we should improve in our products and services? How do we get better in aspects like this and that?

The tip above is great if you have a physical store, as you can have direct conversations with customers. But what if your business is mostly done over the internet? Send out customer surveys for them to fill in! It’s also important to interact with the customers themselves. Their feedback is necessary to help build and maintain your business.

4.) Setting Goals and Expectations

As you finally get to receive your customers’ feedback, you need to set goals to keep your business stable and running. This is where the fourth step, setting consistent expectations, comes in.

You have already exceeded your customers’ expectations, but it is necessary to keep consistency throughout your business. Although a customer or two may have given you positive feedback about your products, you know you cannot let them down! Perhaps another customer was not very happy about the services they received. Take this as a lesson to resolve the problem and offer better services to keep your customers coming back to your store.

Although your commercial signs and graphics have been getting the attention of various people as they turn into potential customers, you also still need to be consistent with branding. 

5.) Location and Brand Design

There are also other important factors that you need to remember before you proceed to the next step: location and properly researching your chosen market. 

This provides interconnection between the products and services your business offers. But how about the business design? This is the part where you use your brand image. Your brand image is one of the most practical ways to implement the design you want your brand to be remembered by. 

Your design is something that speaks of your company’s name and products. It not only describes your products, but it draws more attention to your potential customers. Your brand, colors, font, message, and voice are a representation of the personality you want your business to have. Even your packaging helps accelerate the growth of your ROI.

6.) Increase ROI

You have finally made it this far. Congratulations! This is where you finally experience the increase in your sales. An increase in ROI means an increase in the bottom line. We, of course, want every tip we can find to help us during the process. Unfortunately, there is no magic you can use to increase your sales overnight suddenly. The tips we have given above all impact your business daily and tend to get overlooked by most small businesses! Too often, we do not even have enough time to think through every aspect of business that boosts sales.