There are various ways on how you can advertise your restaurant business. One of which is through the use of window graphics.
Window graphics are adhesives or stickers which can be placed on any glass surface. These surfaces may range from mirrors, windows, doors, and even glass walls. What’s good about this tool is that you can easily install and remove it without worrying about leaving bits and pieces of it after.
Window graphics are an effective strategy for restaurant owners to bring in some customers to their store. There are different ways on how you can apply it. Here are ways on how you can go about it.
1. Communicate Your Branding Through Your Storefront
With the entrance of many players in the restaurant industry, you have to look for ways to stand out. You don’t want it to look generic since this won’t be a win for your customers. This is even more relevant if you’re located in an area with many stores beside you, such as a strip mall or a street full of restaurants.
One strategy to stand out among the blend-ins is through window graphics. The very first thing that you should feature is your company’s logo. Make sure that it’s prominently featured at your storefront, and it’s something that passers-by will surely notice. When crafting your logo, it should not only take into consideration what your business is all about - it should also capture who your target audience is.
You may also add your restaurant name to the mix. This combination should be a great way for your possible customers to remember who you are and your unique offerings.
2. Promote Your Top-Selling and Chef-Recommended Dishes
Your restaurant will most likely have those famous dishes, which is partly why your customers keep coming back there. In short, it’s your restaurant’s thumbprint. These are effective ways to recruit more customers to go inside. With the use of window graphics, you may try promoting these popular items. Ensure that you are using high-quality window decals so the dish will look more real and more appetizing.
Use colors that will mirror its real aroma. When used right, it will definitely bring in customers who are craving your popular dishes.
3. Display Your Restaurant Hours
With COVID-19 changing how long operations are, informing potential customers of your business hours is essential. They need to know whether your restaurant will cater to their breakfast, lunch, afternoon snack, or dinner. You don’t want people passing by your restaurant and not knowing your store hours. If they’re not aware, the first thing that will come to their mind is not to come back anymore so their time won’t be wasted.
The most visible place you can display this information is through your door. You may even include your phone number or any contact details beside it so customers can reach you for any inquiry. Should there be any changes to your restaurant hours, don’t forget to modify your sticker as well.
4. Advertise Promotional Deals
Who doesn’t love discounts, specials, and freebies? Everybody does! With the help of window graphics, it’s easy to communicate to your target audience all of your offerings. Here are some ideas to catch the attention of your customers:
Discounts to celebrate the birthday of your customers
Happy hours every Friday
Half price for selected cuisines on a particular day
Days of the month when kids can order for free
Buffet days
Deals are a great way to pull in customers, but you should have a follow-through with this. Ensure that the deals are updated to avoid any customer complaints. If they don’t get what they came in for, it’s a huge problem for your restaurant. These specials will definitely make or break you.
5. Generate Buzz on Your Opening Month
If you want to get the initial headcount of customers you are aiming for, it’s a good strategy to use window graphics. Put out some teasers before your opening. If your messaging evokes curiosity from your audience, then it will definitely create a buzz in your community. They will anticipate your opening and may even drive in more interest through word of mouth.
6. Promote Upcoming and Ongoing Events
Do you accept any events in your restaurants? It may range from just a small company dinner up to a raving party to a trivia night. If so, then it’s best to promote upcoming and ongoing events through window graphics. Make your customers understand that you offer more than food. Your restaurant is also perfect for providing a one-of-a-kind experience to everyone who enters it.
Some people might prefer using flyers to promote such celebrations. However, window graphics are proven to be less costly in operationalizing. You don’t have to hire manpower to distribute this. All you have to do is print it with the help of a custom sign company and stick it on your window.
Just make sure that all of the details are there so your audience will feel satisfied. The pertinent information needed is the date, time, and registration process. To be successful, its visuals should speak for itself. The more you don’t need a salesman to do the talking, the better your communication is.
7. Support Special Holidays and Seasons
Everybody loves special holidays and seasons, and one way to connect to your audience is to let them know that you are celebrating together. Refresh your exterior graphics by using seasonal images like leaves in the Fall, beaches in Summer, flowers in Spring, or snowflakes in Winter. Remember to still keep your branding despite customizing your designs based on the season.
It’s also a great way to promote unique holidays. Some of these include:
World Compliment Day
National Hugging Day
No Dirty Dishes Day
Super Mario Day
World Party Day
Windows Graphics as an Effective Marketing Tool
If you’re looking for an effective advertising tool, window graphics are the way to go. You won’t have to pay high fees since your surfaces will serve as your placements. The only thing you have to shoulder is printing your material. Just look for a good custom sign company that will provide high-quality materials that can capture what you want to deliver to your audience.