The Art Behind Integrating Floor and Window Graphics Within Your Business

FLOOR GRAPHICS

The floor is often overlooked and underutilized as an advertising space. After all, it would seem like an unusual spot to put an advertisement. It’s for that same reason that it can be one of the greatest methods of advertising available. It gives you the chance to shake things up and speak boldly to your patrons. At the most basic level, they can also help customers with wayfinding. Another simple use for floor graphics is plastering your logo design in appropriate spots. We’ll go into these options in more detail below.

Wayfinding

These can help your customers find your best deals and discounts. While simple shelf-mounted markers are an option, it’s more effective to include floor graphics depicting arrows, dollar signs, or footsteps. This idea also applies to seasonal events – help your customers find your gift-wrapping stations or shipping counters. Floor graphics become even more useful and effective when you need to direct large crowds.

Branding

Fostering brand awareness means repeating the promotion of specific product types that you’d like to be known for. First, you’ll want to connect the name of your store with the product you offer. Doing so will make you the go-to choice in the minds of consumers, and they will go to your store whenever they need that specific item.

Now back to floor graphics. You can put some at your store’s main entrance, and it should let shoppers know of any specific brands in your store.

Another great tool for creating brand awareness is co-branding signage. With this type of ad, you put your store logo and name along with the manufacturer’s name and logo. You can be pretty generous with this type of floor graphic and put them all around your store.

Bold Statements

Excellent use of vinyl floor graphics to display mission statements, sayings, mottos, or tag lines. When kept short, these bits of text define who you are as an institution or business. These floor graphics make it easier for people to connect you to your words, which will create the right kind of atmosphere in your store. Customers will have new expectations of you, and when your staff is able to meet those expectations, customers will leave more satisfied. In fact, creating this kind of tone in this way for all manner of interactions is suitable in banks, stores, non-profit organizations, schools, and pretty much anywhere else.

Bring in More Foot Traffic

The best way to bring in more foot traffic to your store is to let people outside know what you offer. For example, if you stock the latest gadgets that everyone wants to have this holiday season, then you should put that in your floor graphics. Or perhaps you provide complimentary gift-wrapping and toy/furniture assembly upon request? Floor graphics will inform people about what you provide before they even enter your store. All you have to do is put these graphics right outside of your store. Keep in mind that floor graphics will attach to any kind of substrate, including carpeting, tiles, or rough cement. Therefore, it will be useful in any kind of setting – both outdoor or indoor.

WINDOW GRAPHICS

Window graphics can change pretty much any glass surface into the perfect advertising space. Whether it’s images in full-color, catchy and personalized messages, or fascinating patterns and textures, you can greatly customize window graphics. And to top it off, they serve a double purpose of resolving privacy problems in retail and business spaces.

Window graphics are available in lots of styles. They’re extremely versatile and simple to exchange when your business goals and needs change.

How to use Window Graphics for Marketing and Advertising

Here are some ways that you can effectively use window graphics for marketing and advertising.

Perforated Films + Patterns, Designs, or Full-Color Images

You can print a perforated window film in full-color patterns, like images or tie-dye. Additionally, these patterns create the best balance of aesthetics and privacy. Also, they lower glare and heat from windows and don’t make them look closed-off like blinds or other window options do.

When made with colorful, bright photos and patterns, they’ll get the attention of bystanders, whether they’re behind the wheel of a car or on foot. And finally, perforated films will provide visibility to the outside world.

 Static Cling Films

These are great for temporary promotions like product-specific specials or weekly sales. They also complement doors, storefronts, and glass windows. They’re also easy to swap out. If you don’t know what to say, our signage company in Kansas City can help you create any message or design that you’d like.

Custom Graphics

These work well for advertising available space or closed/empty storefronts, as well as other spaces for lease/rent. They work well to grab the attention of potential lessees, as well as hide the interior from bystanders (if using opaque graphics). Therefore, it’s an excellent way of covering up empty storefronts.

Custom Window Graphics Usage

Custom window graphics can be used on a variety of glass surfaces to get the word out about your business, products, or services. Other than storefronts and windows, they can be used on foyers and glass entryways, glass doors, and glass railings. They may also be used on other (interior) glass surfaces too.

As you can see, the options for advertising with custom window graphics are endless. Whether it’s getting the attention of potential lessees or getting the word out about your latest clearance sale, a signage company in Kansas City can help spread your message with attention-grabbing graphics.

CONCLUSION

When you’re ready to discover more about window and floor graphics and how they will shape the way you do business this year, contact the professionals at Midtown Signs, a premier signage company in Kansas City, for more information. Our graphic artists will assist you in printing, wording, design, and locating the ideal spots for your graphics. Give us a call today to start the ordering process. 

7 Ways That a Custom LED Sign Can Help Brand Your Business

Custom outdoor business signs have the primary purpose of marketing your brand to your target customers. They can be placed on your storefront or inside of your business. These signs come in various shapes, sizes, and colors. But, your business sign should be appropriate for the image or brand you are aiming to promote. So, choosing a custom outdoor business sign is no small matter and should involve careful planning. That way, you will get the most brand recognition possible.

There are lots of different kinds of signs being made these days. One popular type is illuminated or LED business signs. These signs focus on adding lights to enhance or highlight important details on the sign. It can also function as lighting for unlit areas in the establishment. LED is the most common source of lighting for most signs.

Listed below are some of the top benefits of custom outdoor business signs and why you should add one to your business.

 1.) Grab Attention Right Away

Think of how appealing city lights are. Or casino lights. What do they have in common? Well, they blink, they come in multiple colors, and they are accompanied by excitement and energy. You can bring all of this to your business in the form of one small and convenient package – your custom outdoor business sign! It’s guaranteed that you’ll turn some heads due to the inherent visual appeal that these signs possess. LED signs are the perfect choice for businesses, especially if the business is located on a busy street or area.

2.) Advantageous at Night

Additionally, if your store operates at night, a bright sign serves as both a navigational beacon (like a lighthouse) and a warm welcome to potential customers. Of course, the biggest advantage is that it allows you to market your brand whenever you’d like – day or night, fog or shine.

And speaking of shine, a brightly lit sign at night gives reassurance that your business is indeed open and ready to receive customers. A dimly lit sign (or worse, malfunctioning) at night, on the other hand, would potentially scare away customers. So, it’s important that you have good quality signage, as not all custom outdoor business signs are made equal.

3.) Inspire Creativity and Innovation

Making an effective LED-lit sign will require you to think creatively and innovatively, especially when it comes to applying LED lighting. For example, how do you want to emphasize your sign? Should it be lit in the back or on the sides? Inside the signs? If you know where you want to put the lights, you can then decide which colors to use and the types of lights to add (strips or bulbs)

4.) Durable and Made to Last

To have an LED sign of the best quality, it’s important to spend a lot of money on good materials and a rigorous manufacturing process. Therefore, to make sure that you get what you’re paying for, you must do your due diligence to research reputable signage companies and check out their backgrounds. See their previous work and read through reviews and feedback from past clients. Was their experience good throughout the production process? Did they deal with customers professionally? Is the price fair? These are just a few key points to consider when choosing which company to hire to create your LED signage.

5.) Bring Versatility to Your Business

As LED signs come in variations, you’ll have lots of different options to consider. For example, you may want to have just a single color for your sign or include several different colors depending on what kind of sign you’d like to have for your company. Also, many people assume that LED signs are only useful outdoors, but that isn’t the case. They can be used to great effect in interiors. For instance, there are lobby signs that can be used for formal or professional establishments.

6.) Easy to Install and Adjust

Installing LED signage, despite what many think, is easy and hassle-free, regardless of where you’d like to install it. Indoors or outdoors, neither option is difficult to implement. Due to this ease of use and the many great features that they provide, they have been used in both industrial and commercial applications. In fact, you can even change the contrast, color options, and brightness to make the sign more reliable as a long-term marketing strategy so that you can make adjustments as needed.

LED signs come equipped with accessories and can be used flexibly, particularly when it comes to LED strip lights. These strips can be cut the way that you’d prefer. The majority of LED lights take advantage of adhesive during installation and are already waterproofed. That way, they will be more resistant to the weather and heavy rainfall. The adhesive, on the other hand, allows the lights to stick to almost any surface, which makes LED signs an even more flexible option for businesses.

7.) The Best Source of Lighting

When we think of the 80s and 90s, neon signs were famous back then, and that’s for a good reason. They are appealing and alluring, which is why businesses still incorporate them into their signages today. There is no other type of sign that can display colors better than an LED type can. Adjusting the brightness is a big deal, not only for the attractiveness of the sign but also for energy conservation.

Additionally, this kind of sign is frequently made interactive. That way, lighting effects can be changed to achieve the visual goal that’s intended by the sign.

If you’re considering custom outdoor business signs with LED lighting, it’s best to first plan where you want the sign to be located so that you can be aware of where the electrical source fueling it will be. There is no need to worry about replacing lights all the time as they will only need little maintenance and will not consume very much electricity. 

The Top Reasons Why You Should Brand Your Business With Frosted Etched Window Film

If your business has a lot of windows or mirrored glass, your first assumption might be that you can’t do a lot with the space. However, this is thankfully incorrect! It just calls for a little creativity and time spent with the pros, such as our Midwest sign company in Kansas City. The best way to utilize this space is through frosted window films! They can be used for decorative or privacy purposes, and it doesn’t require you to remove or change any existing glass. These frosted etchings go on right over the top.

It’s no secret that glass is expensive, especially in the current economic climate. The most cost-effective and earth-friendly way to use glass for advertising is to keep what you have and opt for frosted etchings. Not only will this beautify your store front, but it will also help you with branding. Keep reading to learn more!

Uplift Your Business

So what are some of the best ways to use these frosted etchings? We have a few ideas you might like to consider:

Create Privacy with Frosted Partitions

If you have a restaurant that has glass partitions separating various sides of the booths, you might want to consider getting them frosted. This can help create an added layer of privacy for your customers as they eat food or carry on conversations. It will create the illusion that they are in a more secluded and private spot than they actually are. 

This is also a great choice for offices with glass cubicle spaces. While not every employee can have their own private office, putting film over the glass can help create a private and less distracting workspace. After all, if you can see the tiny movements of everyone around you, even out of the corner of your eye, it can serve to be counterproductive. 

Sophisticated Branding

In truth, frosted glass just looks nice, combining the right amount of professionalism and artistry. They can feature all sorts of various designs, styles, fonts, and more! You can work with our Midwest sign company in Kansas City to come up with the perfect display to showcase your business. We want to brainstorm together and find what would really appeal to you as well as your customer base. 

Don’t worry, frosted glass isn’t just a good look around the holidays or winter time. It can be a timeless addition to your business! And getting it custom made and designed ensures that it looks especially stunning and fits your needs. In this case, frosted glass is both functional and practical, as well as beautifying! 

Shade and Light Filtering

Window films are an especially great choice if you have a large glass storefront but don’t want to cover it up with blinds or curtains. However, if you left it open, it could be a bit too bright and not very energy efficient. And covering it with vinyl isn’t a bad choice, per say, but it could cause you to miss out on some of the natural lighting. 

Frosted window films are an excellent way to meet in the middle. You can still utilize the space for branding or advertising, but without missing out on the natural daylight. Plus, it allows the light that comes in to be muted and softer, which can be really great for the overall environment of your shop. For example, if you own a cafe or a bookstore, this sort of ambient setting can be a huge selling point for customers.

Final Touches

Another great point about frosted glass films is that it just makes everything look complete. Just like putting a bow on a beautifully wrapped present or finding the complementary frame for a masterful painting, frosted glass creates an air of refinement for your business. It shows that you put in the effort and wanted to use your space to the fullest. Customers will surely notice how elegant and upscale it makes the whole of your business appear.

Count on Midtown Signs

Here at Midtown Signs, we are the pros in commercial signage and graphics. Our Midwest sign company in Kansas City has been making signs for generations and our team has over 158+ years of experience combined. We know what it takes to make your business stand out and want to create something unique just for you. 

Every Step of the Way

We want to keep our creation process as transparent and accessible as possible for our customers. So what does that exactly entail?  

First, we want to meet and talk over what your goals are for your glass etching or any other type of sign or graphic you want for your business. Do you want to beautify your storefront? Or are you looking for something more functional with a touch of elegance, such as help to create a private space? Outlining these in advance will help with the designing portion. 

From there, we will discuss what your vision is for a design or final outcome. We want to take a look at what you currently have and make evaluations. Even if your idea is sketched out on the back of an envelope or scribbled onto a napkin, we can collaborate and bring your ideas to life in a way that is truly stunning. 

Lastly, we work to create your vision! We promise to keep in the loop all along the creation process, as we want to ensure that you are getting exactly what you asked for. Once everything is installed and good to go, don’t worry, we aren’t going anywhere! Should you have any questions or need help with maintenance, we are only a call away!

Contact Us Today!

If you are ready to try frosted etched window films for your business, give us a call or fill out the contact form on our website. We know that together, we can really give your business the competitive and creative edge that it deserves! 

6 Ways Commercial Signage Increase Your ROI

Still worried about your ROI? We have good news. We are here to provide signage trends that you will need to always be on top of your game, increasing your Return of Investment just before this year ends.

1.) Attracting Customers

First off, you will need to know how to attract your customers. But how, you may ask? You become overwhelmed as the opening day slowly comes. The sign you have put up turns heads, glancing at your store as they see something new is up in town. These potential customers passing by come to a halt to check out what is up and then proceed to walk into your newly established business store.

The graphics and aesthetic of your signage have caught their eye. As they continued looking around the place, you knew your store had piqued their interest. They suddenly want to avail your products. How has it come to this point? They might not even need your products and services in the first place.

Consumers are reported to be attracted to stores because of their signages. In addition, the commercial signs and graphics used in business signage attract potential customers into buying products. The increase in new sales will be a great pleasure the next year when you discuss signage upgrades.

2.) Building Brand Awareness

Second, you need to build awareness of the brand you have. You suddenly think again of how you will be able to get people to walk by the store. It doesn’t matter how high quality your signage is if nobody can even see it. Do not worry. You are thinking the right way.

This is where you put yourself out in the market as you slowly build your name, especially on social media. It is important to know your voice, brand, and the audience you want to reach. This makes your success rate much higher than before.

Building a brand is important as this is where you will express your business’ personality. When you finally know your brand’s voice, you need to stay consistent with it as it is what you will use to speak to your audience; potential customers and patrons alike. People buy from people they like and people they think are like them. So get yourself out there and show your business’ presence!

What now? You have incoming and repeat customers availing of your services. But what do they think about your products and services? 

3.) Listening to Feedback

This is where we go to the third step. You need to receive the feedback of your customers. The first two steps may take a while to be properly done, but as soon as you succeed in them both, you finally meet face-to-face customer feedback. Of course, you feel nervous, but that is alright.

It is important to keep in mind that every customer that walks in and out of the store is a different individual with their own opinion. Don’t hesitate to listen to them! People love being heard. Feedback always helps the business become much better than it was before.

You can ask your customers directly too. Is there anything we should improve in our products and services? How do we get better in aspects like this and that?

The tip above is great if you have a physical store, as you can have direct conversations with customers. But what if your business is mostly done over the internet? Send out customer surveys for them to fill in! It’s also important to interact with the customers themselves. Their feedback is necessary to help build and maintain your business.

4.) Setting Goals and Expectations

As you finally get to receive your customers’ feedback, you need to set goals to keep your business stable and running. This is where the fourth step, setting consistent expectations, comes in.

You have already exceeded your customers’ expectations, but it is necessary to keep consistency throughout your business. Although a customer or two may have given you positive feedback about your products, you know you cannot let them down! Perhaps another customer was not very happy about the services they received. Take this as a lesson to resolve the problem and offer better services to keep your customers coming back to your store.

Although your commercial signs and graphics have been getting the attention of various people as they turn into potential customers, you also still need to be consistent with branding. 

5.) Location and Brand Design

There are also other important factors that you need to remember before you proceed to the next step: location and properly researching your chosen market. 

This provides interconnection between the products and services your business offers. But how about the business design? This is the part where you use your brand image. Your brand image is one of the most practical ways to implement the design you want your brand to be remembered by. 

Your design is something that speaks of your company’s name and products. It not only describes your products, but it draws more attention to your potential customers. Your brand, colors, font, message, and voice are a representation of the personality you want your business to have. Even your packaging helps accelerate the growth of your ROI.

6.) Increase ROI

You have finally made it this far. Congratulations! This is where you finally experience the increase in your sales. An increase in ROI means an increase in the bottom line. We, of course, want every tip we can find to help us during the process. Unfortunately, there is no magic you can use to increase your sales overnight suddenly. The tips we have given above all impact your business daily and tend to get overlooked by most small businesses! Too often, we do not even have enough time to think through every aspect of business that boosts sales.