Custom outdoor business signs have the primary purpose of marketing your brand to your target customers. They can be placed on your storefront or inside of your business. These signs come in various shapes, sizes, and colors. But, your business sign should be appropriate for the image or brand you are aiming to promote. So, choosing a custom outdoor business sign is no small matter and should involve careful planning. That way, you will get the most brand recognition possible.
There are lots of different kinds of signs being made these days. One popular type is illuminated or LED business signs. These signs focus on adding lights to enhance or highlight important details on the sign. It can also function as lighting for unlit areas in the establishment. LED is the most common source of lighting for most signs.
Listed below are some of the top benefits of custom outdoor business signs and why you should add one to your business.
1.) Grab Attention Right Away
Think of how appealing city lights are. Or casino lights. What do they have in common? Well, they blink, they come in multiple colors, and they are accompanied by excitement and energy. You can bring all of this to your business in the form of one small and convenient package – your custom outdoor business sign! It’s guaranteed that you’ll turn some heads due to the inherent visual appeal that these signs possess. LED signs are the perfect choice for businesses, especially if the business is located on a busy street or area.
2.) Advantageous at Night
Additionally, if your store operates at night, a bright sign serves as both a navigational beacon (like a lighthouse) and a warm welcome to potential customers. Of course, the biggest advantage is that it allows you to market your brand whenever you’d like – day or night, fog or shine.
And speaking of shine, a brightly lit sign at night gives reassurance that your business is indeed open and ready to receive customers. A dimly lit sign (or worse, malfunctioning) at night, on the other hand, would potentially scare away customers. So, it’s important that you have good quality signage, as not all custom outdoor business signs are made equal.
3.) Inspire Creativity and Innovation
Making an effective LED-lit sign will require you to think creatively and innovatively, especially when it comes to applying LED lighting. For example, how do you want to emphasize your sign? Should it be lit in the back or on the sides? Inside the signs? If you know where you want to put the lights, you can then decide which colors to use and the types of lights to add (strips or bulbs)
4.) Durable and Made to Last
To have an LED sign of the best quality, it’s important to spend a lot of money on good materials and a rigorous manufacturing process. Therefore, to make sure that you get what you’re paying for, you must do your due diligence to research reputable signage companies and check out their backgrounds. See their previous work and read through reviews and feedback from past clients. Was their experience good throughout the production process? Did they deal with customers professionally? Is the price fair? These are just a few key points to consider when choosing which company to hire to create your LED signage.
5.) Bring Versatility to Your Business
As LED signs come in variations, you’ll have lots of different options to consider. For example, you may want to have just a single color for your sign or include several different colors depending on what kind of sign you’d like to have for your company. Also, many people assume that LED signs are only useful outdoors, but that isn’t the case. They can be used to great effect in interiors. For instance, there are lobby signs that can be used for formal or professional establishments.
6.) Easy to Install and Adjust
Installing LED signage, despite what many think, is easy and hassle-free, regardless of where you’d like to install it. Indoors or outdoors, neither option is difficult to implement. Due to this ease of use and the many great features that they provide, they have been used in both industrial and commercial applications. In fact, you can even change the contrast, color options, and brightness to make the sign more reliable as a long-term marketing strategy so that you can make adjustments as needed.
LED signs come equipped with accessories and can be used flexibly, particularly when it comes to LED strip lights. These strips can be cut the way that you’d prefer. The majority of LED lights take advantage of adhesive during installation and are already waterproofed. That way, they will be more resistant to the weather and heavy rainfall. The adhesive, on the other hand, allows the lights to stick to almost any surface, which makes LED signs an even more flexible option for businesses.
7.) The Best Source of Lighting
When we think of the 80s and 90s, neon signs were famous back then, and that’s for a good reason. They are appealing and alluring, which is why businesses still incorporate them into their signages today. There is no other type of sign that can display colors better than an LED type can. Adjusting the brightness is a big deal, not only for the attractiveness of the sign but also for energy conservation.
Additionally, this kind of sign is frequently made interactive. That way, lighting effects can be changed to achieve the visual goal that’s intended by the sign.
If you’re considering custom outdoor business signs with LED lighting, it’s best to first plan where you want the sign to be located so that you can be aware of where the electrical source fueling it will be. There is no need to worry about replacing lights all the time as they will only need little maintenance and will not consume very much electricity.