The 10 Best Sign Design Ideas to Make Your Storefront Pop

If you want to make your storefront popup, using the best sign design will help you to achieve that goal. It should be done as early as the product launch or introduction of your brand. Whatever goal you might have, using the right sign will make your shop pop up and be known to your target market.

People are visual by nature, and getting their attention is the best way to grow your business. It will help your brand to be associated with an image that consumers will remember. These visual tools will communicate with potential customers. Using custom outdoor business signs is an important part of the marketing process.

The 10 Best Sign Design Ideas to Make Your Storefront Pop

Custom outdoor business signs are great tools for your brand. It will help your business to become well known and popular. Using the best sign design will get the attention of consumers. It will make your business more popular than not having the right sign design.

1. Use a Creative Name

Having a creative name is one of the most important elements of a sign design. It's where everything will be based. Think of a creative store name that is easy to remember. Avoid using words that are hard to read. Make it memorable for everyone who will see your business name.

The sign design will be more effective if you use a creative name. It should be memorable even for the passersby. Using a unique and creative name for your business will help a lot with marketing. Make it sound intriguing so people can't resist checking out what you have to offer.

2. Make Use of Symbolism

Symbolism is another great way of making your business appealing. Make sure that you will use the right symbol for your store. It will avoid misunderstandings if you choose the perfect symbolism for your brand. Find something that will describe your business even without using letters.

Make the symbol bold and huge to catch a lot of attention. If you plan on using symbolism for your storefront, make sure that it will describe your business well. It must be something that people will remember when they see a specific image. People should think about your brand when they see it.

3. Wordless Sign

Using an image alone can make your storefront pop even without the texts. If you want people to remember your business, try using a wordless sign. Make sure that the image will suit how your business operates. Make it colorful and artistic to catch the attention of your target market.

4. Image Reflection

Use a sign design that will reflect the image of your brand. Avoid using texts alone since some people are visual beings. They can associate your business with the image reflecting the name of your brand. Make sure it's clear, easy on the eyes, and catchy. This sign design should make consumers walk inside your store.

5. Take Advantage of Every Side

If you have more than one wall facing the road, take advantage of this opportunity. It's important to have your main sign in front of the public. But if you can have two or more, it's best to make use of all the sides of the building to display your brand.

It will allow you to market your business in every direction possible. The outdoor signs should be on every wall facing the traffic. It will cover a wider area to tell people that you're ready to do business. Use bold colors that will attract more attention and make the letters of your sign stand out.

6. Wall and Sign

It's a good idea to make your sign become the wall of your storefront. This clever design will make your business have a sign and wall in one. It looks creative as well and will grab the attention of the passersby. Use bright and bold letters to complete the look of this design idea.

7. Simple Symbols

Depending on your business, using simple symbols can go a long way. If you prefer to have your sign design simple, use contrasting colors. Make the texts easy to read so that they will still become memorable. Even with simple symbols, your storefront will stand out if you use the right colors.

8. Illuminate the Sign

If your business operates at night, illuminating the sign will make it pop. The lights will be easier for people to locate your business. It will also make your business name easier to read. Using lights will also make the sign more appealing and enticing.

Illuminating your sign is also helpful if your business is located in a dark area of the street. It will help people to find your business easily. Have the letters illuminated with a brightly colored background? That will help your sign to stand out in a dark location, even if it's the nighttime.

9. Match the Architecture

If your business is located in a building, make sure to match it with the architecture. The sign must look unique but should not overpower the building design. Take advantage of your location and make the sign look like a part of the building.

Matching the building's architecture will not only make your store look classy. It will also make people curious about what you have to offer. Choose a sign design that will make your business stand out without being an eyesore.

10. Have an Evocative Sign

Make sure that your business sign will look evocative. It should trigger memories and feelings when somebody looks at the sign. Use a simple but memorable design to make your business stand out. Solid colors and highlights on the text are also recommended. The storefront will still pop with a simple yet evocative sign.

Conclusion

Using custom outdoor business signs will make your brand have its own personality. The sign design doesn't have to be grand. Make it memorable to keep customers from coming back. It's another way of marketing your business, and having an excellent sign is essential. If you’re in the market for a new sign, contact us for a quote today! 

The Types of Outdoor Business Signs That Can Help Your Company Stand Out

Visibility is crucial for succeeding with any kind of brick-and-mortar store. Outdoor business signs are an excellent means of making your existence known to possible customers. They also help direct people who already intend to do business with you right to your doorstep.

Making an Effective Outdoor Business Sign

When you buy an outdoor business sign, you are making a big investment. Outdoor business signs can range from $1k - $10k or more. So before you spend your money on such an expensive and essential marketing item for your store, it’s vital to know what it takes to create such an amazing piece of ingenuity that’ll bring people to your front door.

The Right Wording

Keep the word count limited. The best outdoor business signs will clearly represent the image and name of your store in only a few words. And according to advice from Intuit, your business sign should contain no more than 7 words. Therefore, it’s perfectly fine (and probably even preferable) to have less than 7 words. However, you should not have more than 7 words if you want to have optimal results.

The Key Message Only

It’s difficult to elaborate on all the things you’d like to mention about your store in just 7 words or less. But, with your outdoor business sign, all that needs to happen is to let possible customers know the location of your business and guide them into the door. Those few words on your sign only need to inform them what they absolutely need to know before going into your store. Some of the types of information you may consider including on the sign are:

• Call to action

• Company name (mandatory)

• Slogan

• Address

• Twitter handle

• Website URL

Write It for People on the Move

Don’t forget that folks will most likely be reading your outdoor business signs when they’re in a moving vehicle. According to the US Small Business Administration, your sign should be readable even for people “whizzing by in a car going 45 miles an hour.” This is why, therefore, you’ll want to limit the information on your sign as much as possible. After all, why risk losing customers by including unnecessary information that would possibly prevent them from reading the most important parts (like your company name)?

Make It Consistent With Your Brand

Outdoor business signs should reinforce the brand of the business. This means linking the appearance of your signs with that of all your communication and promotional elements, including advertising. So, your logo and other marketing items should stay consistent as well.

Consider the Font

Going off of brand consistency, you should stick with the same font in your signage logo. However, this is only true if your lettering style is a readable typeface from afar. If not, then pick an alternative font that’s as close as possible to your logo but will also look good in a larger format. Some good choices for commercial signs are Future, Bodoni, Helvetica, Grammond, and Frutiger. Also, we here at Midtown Signs suggest not using more than 2 fonts in one sign.

Capitalization

For most people, signs in all capital letters are actually harder to read than signs that have a good mix of lowercase and uppercase letters. Therefore, stick with the title case for your sign’s content.

Color Contrast

While it’s important that your colors remain consistent with your other branding and marketing efforts, they should also be readable. So, using contrast is a smart idea. Consider the fact that green on blue isn’t readable, but yellow on black, for example, is a lot more visible. The combination with the highest contrast and the greatest visibility is black and white. Additionally, it does not matter whether you go with black lettering on a white background or vice versa.

The Focal Point

You should establish a focal point on your signage, putting the essential information in a place that will captivate and hold people's attention. Keep in mind that people usually read from left to right and top to bottom. Therefore, you should normally place the focal point around the upper left of the signage.

Outdoor Business Sign Examples

Getting your message across to potential customers is the key to business success. Using outdoor business signs effectively has a key role in that because you’ll be able to attract a live audience. Professional outdoor business signs can put your brand and promotions on display 24/7.

Choosing the right kind of sign demands strategy, planning, and some additional insight. To that end, here are a few of the best outdoor business sign ideas for you to get ideas and inspiration from.

3D Signs

These make excellent outdoor business signs, and you can get a lot of ideas and inspiration from them. That’s why they are popular with nearly every kind of business enterprise. They provide lots of creative potential for bringing amazing sign ideas to life. There are tons of options for dimensions, fonts, shapes, and colors. Your goal should be to bring your exterior and interior image into harmony while remaining true to your brand image. With that being said, do not worry about personalizing your ideas on outdoor business signs.

Illuminated Signs

Create additional visibility for your branding plan and allow your outdoor business signs to keep advertising night and day! Signs that are lit up will allow your written messages to reach a larger audience. This kind of custom sign also lets you choose among free-form style options. Also, if you choose a sign that can glow during the night, then the power of your branding message will double!

Channel Letters

This one is very cool. It’s an illuminating outdoor branding feature that can be placed right on the wall or on a backing panel. This idea is commonly incorporated into commercial building signage. They create more depth with their 3d look that’s accentuated further with appropriate lighting. These can also be combined with other commercial signage-related ideas (illumination optional).

6 Helpful Tips for Adding a Lobby Sign to Your Office

Create the ideal lobby signs to help your company stand out.

 Lobby and office signage may help guests find their way and establish a tone. However, creating the appropriate signage for your workplace may not be as simple as you think. The best commercial signs and graphics companies invest a significant amount of time and effort to provide you with the best available signage. Here are some of the factors that sign designers think about during the design process due to their importance in creating an initial tone for clients, guests, and staff.

Check out these 6 tips!

Effective lobby signage may convey professionalism, expertise, originality, or whatever else you want guests to feel when they arrive in your domain. Even if the initial impressions are formed subconsciously, they are essential to your entire branding plan. 

Are you on the lookout for signage to hang in your lobby? Continue reading for more information on how to make the most effective lobby signs for your company.
  

1.) To help your brand grow, tell your story.

Prominent, bold, one-of-a-kind signage that includes a company's emblem is the rule of the day in an era when branding is everything. Whether a company is the building's only occupant or rents a level or two, they want everyone to know. Office lobby signage may help you tell your company's story. The more your clients know about your company, the simpler it will be to become familiar with your brand. 

A lobby sign depicting your company's history is an excellent method to highlight your company's heritage. You may also include any professional distinctions you have received throughout the years, which you may do by including murals and portraits in your lobby. 

With the many custom signage choices available, you can design a stunning lobby sign that elegantly displays your company name, logo, and slogan to establish your brand straight away. Lobby Signs may be fashioned out of any material, such as acrylic, glass, metal, or wood, and can incorporate intriguing dimensional components that showcase your business. 

2.) Make a good overall impression on your customers.

You want your customers to feel at ease the instant they step into your business. Having an eye-catching bespoke lobby sign can help with this. To begin with, it notifies them that they have arrived at the proper spot, removing any doubt or sense of wasted time.

Second, a well-made sign by the best commercial signs and graphics company conveys that you are a well-established and respectable company. As a result, customers will be more assured that they are working with a reputable company. 

Third, because they establish the tone for visitors to your property, lobby signage may significantly influence a firm. A well-thought-out and implemented lobby sign may create a welcome atmosphere and set the tone of your business.

3.) Maximize your available space by studying the size of your walls.

Come up with the correct signage for your needs by evaluating your wall size. How much space do you have for signage in the lobby? The answer will determine the sort of signage you require. It's not only a matter of picking the perfect signage made by the best commercial signs and graphics company for your business. It's all about creating signage that fills in the blanks and maximizes the amount of space you have available. Only the most seasoned and knowledgeable commercial signs and graphics specialists fully understand this.

You don't want enormous, gigantic workplace signage if you have a small lobby or office. However, because some signage may make your location look tight or packed, size is crucial; incorrect signage will never create a positive image because it shows that the company is unprofessional.

4.) Make use of contrasting colors and textures.

The colors you choose for your lobby area may make or break the overall appearance of the workplace signs you put in your welcome place. For example, a gleaming metal cut-out sign set against a vibrantly colored backdrop conveys confident professionalism. On the other hand, a beautiful corporate lobby sign made of smooth and textured metals can complement the décor. This choice will make your company stand out and might be a great addition to your overall brand image.

5.) Display lobby signs that point people in the right direction.

Signs in your lobby may aid your business by providing essential business information to clients, such as directions or business operations that help customers have a smoother visit.

These include the locations of restrooms, elevators, cafeterias, staircases, and various other places or objects that people are seeking. When there is no receptionist, or there is a lot of traffic in the lobby, directional signs are even more crucial.

 These lobby navigational signage should be among the most visible in your structure. A good lobby sign company will work with you to ensure that your lobby signage strikes an even balance between providing a practical function and creating a friendly and on-brand first impression for your company.

If a business has a concierge or front desk area, some of your signs should indicate that this is where to go for help. Depending on the office's status, it could be something besides a table plate that states "Concierge."

 Some reception spaces include a half-wall encircling the desk where the receptionist or security staff is situated. It’s important to allow adequate space to indicate the function of the space, such as receptionist, security, welcome center, or other. The reception area also gives an excellent chance for aesthetically appealing lobby signage and directional signs that orient your guests and enhance your business image.

6.) Make long-lasting memories.

We've all heard the adage "initial impressions last," and it's especially true in business. An excellent first impression may kick start a long-term connection with your consumers. Customers are said to see your signage as a reflection of the quality of your products and services. Seeing a properly produced sign as soon as people enter informs them how serious you are about quality.

Finally, depending on your industry, don't pass up possibilities to promote your brand through lobby signs in guest pictures, on social media, or as a setting for webinars or video calls.

6 Ways Commercial Signage Increase Your ROI

Still worried about your ROI? We have good news. We are here to provide signage trends that you will need to always be on top of your game, increasing your Return of Investment just before this year ends.

1.) Attracting Customers

First off, you will need to know how to attract your customers. But how, you may ask? You become overwhelmed as the opening day slowly comes. The sign you have put up turns heads, glancing at your store as they see something new is up in town. These potential customers passing by come to a halt to check out what is up and then proceed to walk into your newly established business store.

The graphics and aesthetic of your signage have caught their eye. As they continued looking around the place, you knew your store had piqued their interest. They suddenly want to avail your products. How has it come to this point? They might not even need your products and services in the first place.

Consumers are reported to be attracted to stores because of their signages. In addition, the commercial signs and graphics used in business signage attract potential customers into buying products. The increase in new sales will be a great pleasure the next year when you discuss signage upgrades.

2.) Building Brand Awareness

Second, you need to build awareness of the brand you have. You suddenly think again of how you will be able to get people to walk by the store. It doesn’t matter how high quality your signage is if nobody can even see it. Do not worry. You are thinking the right way.

This is where you put yourself out in the market as you slowly build your name, especially on social media. It is important to know your voice, brand, and the audience you want to reach. This makes your success rate much higher than before.

Building a brand is important as this is where you will express your business’ personality. When you finally know your brand’s voice, you need to stay consistent with it as it is what you will use to speak to your audience; potential customers and patrons alike. People buy from people they like and people they think are like them. So get yourself out there and show your business’ presence!

What now? You have incoming and repeat customers availing of your services. But what do they think about your products and services? 

3.) Listening to Feedback

This is where we go to the third step. You need to receive the feedback of your customers. The first two steps may take a while to be properly done, but as soon as you succeed in them both, you finally meet face-to-face customer feedback. Of course, you feel nervous, but that is alright.

It is important to keep in mind that every customer that walks in and out of the store is a different individual with their own opinion. Don’t hesitate to listen to them! People love being heard. Feedback always helps the business become much better than it was before.

You can ask your customers directly too. Is there anything we should improve in our products and services? How do we get better in aspects like this and that?

The tip above is great if you have a physical store, as you can have direct conversations with customers. But what if your business is mostly done over the internet? Send out customer surveys for them to fill in! It’s also important to interact with the customers themselves. Their feedback is necessary to help build and maintain your business.

4.) Setting Goals and Expectations

As you finally get to receive your customers’ feedback, you need to set goals to keep your business stable and running. This is where the fourth step, setting consistent expectations, comes in.

You have already exceeded your customers’ expectations, but it is necessary to keep consistency throughout your business. Although a customer or two may have given you positive feedback about your products, you know you cannot let them down! Perhaps another customer was not very happy about the services they received. Take this as a lesson to resolve the problem and offer better services to keep your customers coming back to your store.

Although your commercial signs and graphics have been getting the attention of various people as they turn into potential customers, you also still need to be consistent with branding. 

5.) Location and Brand Design

There are also other important factors that you need to remember before you proceed to the next step: location and properly researching your chosen market. 

This provides interconnection between the products and services your business offers. But how about the business design? This is the part where you use your brand image. Your brand image is one of the most practical ways to implement the design you want your brand to be remembered by. 

Your design is something that speaks of your company’s name and products. It not only describes your products, but it draws more attention to your potential customers. Your brand, colors, font, message, and voice are a representation of the personality you want your business to have. Even your packaging helps accelerate the growth of your ROI.

6.) Increase ROI

You have finally made it this far. Congratulations! This is where you finally experience the increase in your sales. An increase in ROI means an increase in the bottom line. We, of course, want every tip we can find to help us during the process. Unfortunately, there is no magic you can use to increase your sales overnight suddenly. The tips we have given above all impact your business daily and tend to get overlooked by most small businesses! Too often, we do not even have enough time to think through every aspect of business that boosts sales.