If you own a restaurant and want to get people's attention and draw in the big crowds, then it's time for you to think about your signage. An eye-catching restaurant sign will help your restaurant stand out amongst your competition and encourage people to check inside and buy something. Excellent outdoor signage will even give you more opportunities to spread brand awareness and improve your marketing efforts. Regardless of if you're advertising a new menu item or a grand opening, a stunning sign will get people to stop in their tracks and absorb your message.
So what's the best way to select the most potent outdoor sign for your restaurant? It starts with understanding the basics of signs and advertising. It must evoke curiosity, impress onlookers, and stick in their minds afterward. So with that in mind, here's how you can advertise your restaurant with commercial signs and graphics that pop and bedazzle.
7 Best Types of Commercial Signs and Graphics for Restaurants
There are many options for advertising your restaurant. A sign can range in simplicity, from a chalkboard with the day's latest specials to a window full of eye candy graphics. If your goal is to catch people's eyes from afar, you must think boldly and big. The following are some types of signs and graphics for restaurants that you should consider.
1. Menu Boards
Menu boards are ideal if your restaurant serves customers that place orders at the counter. Your sign here will show what drinks and food you serve and encourage customers to place an order. Every restaurant type can utilize a simple menu board and hang it in a window to entice nearby people to see what you offer. If your locale has a lot of foot traffic, then a frame sign that sits on the sidewalk and showcases your main food options could work quite well. These kinds of signs work great for attracting customers with the promise of savory food and refreshing drinks.
2. Outdoor Signs
This is a wide category of signs that can cover anything from a banner, flag, ADA sign, or large format corporate sign graphics. Whichever option you choose to use, an outdoor sign is necessary for any marketing strategy. They can show people where your restaurant is, highlight your promotional offers, and make your restaurant and brand look even better. Given all of these benefits, it's an easy decision to get a custom restaurant sign made for the restaurant's exterior.
If your restaurant needs a unique look that makes your offerings look irresistible, then consider the benefits of a wall mural. This can be placed outside or inside your restaurant. Plus, it's a great option if your restaurant is going for an artsy theme.
A wall mural should include iconic images and coloring that match how your restaurant's food is presented. Since they go right on the wall, they'll mesh well with your other décor and can make a plain old dull surface into something interesting and beautiful. When they are used in an interior, their best purpose is to improve the restaurant's existing ambiance. But when used on the outside, their best purpose is to draw in more people to your restaurant.
3. Flag Signs
If you're trying to attract more people to your restaurant, then consider getting a custom flag. It's one of the best available options. These are often used to stand tall above buildings to elevate their exterior décor and make it easier for people to find the restaurant from a great distance. Flags are available in almost any shape, size, color, or design, which means that your company can get any kind of flag made that's just right for your aesthetic.
4. Floor Graphics
Floor graphics are great for improving the ambiance of your restaurant. They'll give your restaurant an artistic flair, with many different custom images, colors, and designs available for restaurants. They can go either indoors or outdoors. Their impact on branding is relatively high, as they highlight vital elements like your latest deals, logo, slogan, designs, etc. And the best part is that floor graphics are relatively easy to install and remove if you later change your mind. They're also quite durable. Their base vinyl layer, anti-skid laminate coating, and powerful adhesive ensure that the floor graphics are built to last.
5. Digital Signs
A digital sign can make your business bedazzling at any time – night or day! Even when your restaurant is closed, your sign can do the heavy lifting for getting you more potential customers. A digital sign is very adaptable – you can change the message anytime to inform visitors of your daily specials or announce a new live music event (just to name a couple of ideas). In fact, why not show your menu in the window so that customers will know what to expect before they come inside? After all, a digital sign is hard to miss!
6. Window Graphics
A great way to make a first impression or get more customers is to use windows as an advertising space. Especially if your space for advertising is limited, window advertising is an excellent option. A window decal also serves as an opportunity to display your logo in a spot that can't be missed – your front door! This ensures that the next time a customer opens your door and smells something delicious, they'll be thinking of your logo the next time they get a craving.
You can select any window decal size you prefer. It could be something small to fit nicely into the space, or it could completely cover the window. A full window cover is always worth considering – your customers might appreciate the added privacy while they dine.
7. Banners
Banners offer excellent visibility for your business. Plus, they are made from very durable materials (like cast vinyl), and you can customize them to feature logos, text, etc. The extra durability means that your sign can last for years. Calendar vinyl is the best for this purpose. Additionally, mesh vinyl creates translucency. The graphics, shape, colors, and size of your banner are all up to you.