Surprising Stats About Your Sign

If you're not yet convinced just how important spending your marketing dollars on a sign is, consider these surprising stats:

1. Startup businesses attain 50% of their first customers based off their signage. What brand new business would want to miss out on gaining half of their customers due to the lack of a sign?

2. Large pole signs are the most effective type of sign increasing business by 15%! Runner's up are monument, directional, and store front.

3. 85% of your customers are within 5 miles of you. Most people stop by a business because they saw it in passing. Allow your business to be visible with a sign people will notice and read!

4. 13%-20% of people move every single year. These people aren't familiar with the area your business is in. Let your sign attract them! Who doesn't want 13%-20% new customers every year?

Our goal is to help you be successful. We want to see your sign go up and still pass by it 10+ years from now. Know that you're making a great decision by getting an excellent sign up even before your doors officially open. That's a great way to build excitement for your new business too!

3 Things To Consider When Designing Your Sign

Now that we've all agreed on how important a physical sign is...how do you choose? There are so many options! It can get overwhelming. If you have a really specific brand guide set into place, it can narrow it down. Either way, there are some things to think about:

1. Color - According to Sapna Budev, director of strategic initiatives for a Virginia-based sign company, "Studies have shown that 80 percent of the recognition of a trademark is due to its color." Colors are powerful and the key to any successful signage is to strategically implement colors that engage and excite.

2. Contrast - You want your sign to be easily read as people quickly drive by or are at a distance. A high contrast makes for a high readability. Use a dark background with light text or vis-a-versa.

3. Size - Go big or go home. The larger the sign, the easier it is to read. Smaller signs are great too to give a more sophisticated look. It just depends on how far away you want the sign to be read. You will also want to check on sign restrictions put in place by your city or even your landlord.

Of course, these aren't the only three things to consider! Placement, lighting, and materials are also big decisions to be made. Another topic for another day. 

Again, we'd love to help you from start to finish with your sign. We're the experts and we'll guide you every step of the way. After all, we love signs!